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What's a Giant Beached Sausage Doing in This Tourism Campaign?

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Surrealistic giant sausage stranded on a beach in McCann Mexico's Bestday.com film

What's a Giant Beached Sausage Doing in This Tourism Campaign?

Bestday.com is a tour operator that offers good prices in the touristic service chain, from hotels to transfers, car rental and flights, including business class flights.

To show how flying more comfortably is affordable for BestDay.com clients, McCann Mexico created a campaign humorously dramatizing the space problem when flying in coach.

The surrealistic commercial shows a giant sausage stranded on a pristine beach, as a group of sunbathers trying to rescue it as if it was a whale. The image moves to show two squeezed passengers inside an aircraft coach class, both reading the news. But when juxtaposed due to the lack of space between them, the news creates a whole different story.


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Music

Sound Design: Look As Audio

Production Company

Director: Gonzalo Oliveró

Producer: Enrique Nava

Production Company: The Maestros

Creative Agency

Art Director: Alejandro López

Chief Creative Officer: Javi Carro

Copywriter: Breno Cotta / Juan Pablo Balcazar / Eduardo Espinoza

Creative Agency: McCann Mexico City

Producer: Juan González / Rafael López

Genres: Comedy

Categories: Travel, Tourism

McCann LATAM, Fri, 19 Jun 2015 08:09:01 GMT