What You Need to Know About Connected TV in 2023

Over the last several years, one of the biggest and most impactful shifts in the way brands purchase media has been the emergence and proliferation of Connected TV. Join H/L's media leaders - Michael Ramirez (SVP, media director), Jacqueline Zolowicz (VP, group media director), Tim Schatz (VP, director of analytics), and Jeremy Cobb (VP, director of digital platforms) in a helpful panel discussion on what marketers need to know about CTV, how to plan for it differently from other media channels, key buying strategies, and important considerations in measurement and optimization to ensure you’re making the most of your investments.

Since 1985, H/L has been fiercely independent and making Momentum. The company’s strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing and PR. H/L is headquartered in Oakland, California, with people in 20 states, and offices in Atlanta, Miami, Phoenix and St. Louis. What unites H/Lers across the country is a common drive - to pioneer new ways to push clients’ businesses forward and serve its communities. Learn more at www.HL.Agency.​