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What Would You Give Up For Bacon?

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Toronto agency Red Lion campaign for kosher bacon

 What Would You Give Up For Bacon?

 

 
 
Bacon. One of the best tasting things on the planet, no? But not everyone can enjoy it. Well, until now. The Canadian Beef Bacon Company is launching a kosher bacon and has enlisted Toronto agency Red Lion to get the word out. 
 
Red Lion, and FamilyStyle directors Jon & Torey, went to Israel to find out what people might be winning to give up for a chance at some bacon.
 
“Of course the idea is very tongue-in-cheek,” says Brett Channer, Chief Creative Officer, Red Lion. “We felt comfortable asking it because we are promoting a product that is respectful to the Jewish Culture.”
 
 
Client: Canadian Beef Bacon Company
Agency: Red Lion
Chief Creative Officer/ Writer: Brett Channer
Animation: Kemar Lawrence
Production company: Family Style
Directors: Jon & Torey 
Line Producer: Liz Dussault
Executive Producer: Harland Weiss
Editor: Mark Paiva / Posterboy 
Sound and Music: Vapor
 
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Categories: Food

lbbonline.com, Thu, 17 May 2012 17:22:58 GMT