Bacon. One of the best tasting things on the planet, no? But not everyone can enjoy it. Well, until now. The Canadian Beef Bacon Company is launching a kosher bacon and has enlisted Toronto agency Red Lion to get the word out.
Red Lion, and FamilyStyle directors Jon & Torey, went to Israel to find out what people might be winning to give up for a chance at some bacon.
“Of course the idea is very tongue-in-cheek,” says Brett Channer, Chief Creative Officer, Red Lion. “We felt comfortable asking it because we are promoting a product that is respectful to the Jewish Culture.”
Client: Canadian Beef Bacon Company
Agency: Red Lion
Chief Creative Officer/ Writer: Brett Channer
Animation: Kemar Lawrence
Production company: Family Style
Directors: Jon & Torey
Line Producer: Liz Dussault
Executive Producer: Harland Weiss
Editor: Mark Paiva / Posterboy
Sound and Music: Vapor