What Would You Give Up For Bacon?

 

 

Bacon. One of the best tasting things on the planet, no? But not everyone can enjoy it. Well, until now. The Canadian Beef Bacon Company is launching a kosher bacon and has enlisted Toronto agency Red Lion to get the word out. 

 

Red Lion, and FamilyStyle directors Jon & Torey, went to Israel to find out what people might be winning to give up for a chance at some bacon.

 

“Of course the idea is very tongue-in-cheek,” says Brett Channer, Chief Creative Officer, Red Lion. “We felt comfortable asking it because we are promoting a product that is respectful to the Jewish Culture.”

 

View the spot: http://www.youtube.com/watch?v=6tGSC2ZV3eo

 

Client: Canadian Beef Bacon Company

Agency: Red Lion

Chief Creative Officer/ Writer: Brett Channer

Animation: Kemar Lawrence

Production company: Family Style

Directors: Jon & Torey 

Line Producer: Liz Dussault

Executive Producer: Harland Weiss

Editor: Mark Paiva / Posterboy 

Sound and Music: Vapor