Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

What We Do in the Shadows Campaign to Give SXSW a Taste of the Dark Side

Creative 569 Add to collection

The Mill's Campfire creates a 'vampire library' for the launch of the new FX show

What We Do in the Shadows Campaign to Give SXSW a Taste of the Dark Side

FX is officially sinking its teeth into South by Southwest (SXSW) with the announcement of the What We Do in the Shadows vampire library campaign. Inspired by free library boxes that have popped up around the country, FX has designed a number of 'vampire themed' structures filled with books in the genre, as well as other titles that reflect elements of the new original series.

From March 9th – March 12th, dusk until midnight, fans can visit the vampire libraries to select a free book of their choosing. They will also be given specialised bookmarks that promote the opportunity to enter a sweepstakes for the chance to win cash prizes.

The What We Do in the Shadows vampire library campaign was created and produced by The Mill's Campfire. Campfire specialises in world-class participatory programs and immersive experiences that ignite fan cultures, encourage spread and drive awareness.

Fans can find the branded vampire libraries at the following Austin locations.

o El Naranjo, 85 Rainey Street

o Bat Bar, 218 E 6 th  Street

o Iron Works BBQ, 100 Red River Street

Set in Staten Island, What We Do in the Shadows follows four vampires who have been roommates for hundreds and hundreds of years.

Created for television by Jemaine Clement, What We Do in the Shadows is Executive Produced by Clement, Paul Simms, Taika Waititi, Scott Rudin, Garrett Basch and Eli Bush. What We Do in the Shadows stars Matt Berry, Kayvan Novak, Natasia Demetriou, Harvey Guillén and Mark Proksch.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Media and Entertainment, TV and Radio

Mill New York, Mon, 04 Mar 2019 15:39:00 GMT