What is the Power of Branding and Communications to Drive Change?

Community Corner 27 0 Add this
The Humblebrag founder Lucy von Sturmer presented the launch of the book 'Branded Protest'
What is the Power of Branding and Communications to Drive Change?

On Friday 24th January, The Humblebrag founder Lucy von Sturmer, presented the launch of the book 'Branded Protest' written by Ingeborg and Klaus Kempenaars - and led on-stage dissections and discussions of the role of branding in protest movements. Here are just some of the insights shared.

“Branding can help to unify a movement and give protests a visual identity.”

Speaking to a sold out audience at Pakhuis De Zwijger, our founder Lucy von Sturmer had the honour of hosting the launch of the book: Branded Protest - created by designers Ingeborg Bloem and Klaus Kempenaars.