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What Happens When You Hook 280 Monkeys Up to a Car Engine?



Lola Lowe Barcelona monkeys around in first piece of work for Seat Leon Cupra

What Happens When You Hook 280 Monkeys Up to a Car Engine?

The new member of the SEAT LEON family, the Cupra, with 280 HP engine, is the most powerful car in the SEAT range. The launch campaign will start in Germany, Austria and Switzerland, and is set to roll out as well across all major markets in Europe as well as in the Americas and Africa. 

The campaign has been conceived and produced by LOLA, Lowe and Partners’ Spanish network, under the coordination of SEAT’s global Marketing Communication Team.

SEAT and LOLA developed the campaign under the concept of “Intensify the Everyday”.

In fact, the all new Leon CUPRA, thanks to the combination of its elegant design and extraordinary performance, is the perfect partner for the everyday, ready to reveal its impressive power whenever required.

The campaign starts with a teaser phase, sustained by three short videos entirely focused on the engine power of CUPRA, and showing that “Only a CUPRA can handle the engine of a CUPRA”.

Christian Stein, Global Marketing Director for SEAT comments: "We are off to a great start and are now focused on creating the foundations of our future success. We strongly believe that this combined team, together with LOLA, possesses the high creative potential to drive the SEAT brand and business forward."

 Chacho Puebla, Creative Director and Partner at LOLA adds: - “The objective of the teaser is to build tension by focusing exclusively, on what the CUPRA delivers with its immensely powerful engine, and preparing the audience to see later its beautiful design”. 

The campaign breaks on February 26 with the three “teaser” web films drip fed across the coming weeks. 

A fully integrated brand experience will follow and will include television, radio, digital, out of home and social media. 


SEAT Explosion Credits

Agency: LOLA
Client: SEAT
Product: Leon Cupra
Brand: SEAT
Sector: Automoción
Client Contact: Gabriele Palma / Jochen Dries
Executive Creative Director: Chacho Puebla
Creative Directors: Néstor García y Nacho Oñate
Creative Team: Cristina Fité, Esther Matas, Miki Ocampo y Saray González
Agency Producer: Cristina Español
Global Business Director: Clark Steel
Account Supervisor: Alejandro Belloti
Production House: Blur
Director: Maxi Sterle
Producer: Pablo Acón
Postproduction House: Metropolitana
Sound Studio: Cannonball
Edits: Monkey, Washing Machine and Mechanical Bull
Title: ‘Explosions”

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Genres: Comedy, In-camera effects

Categories: Cars, Automotive

LOLA MullenLowe, Thu, 27 Feb 2014 12:44:08 GMT