What Do You Actually 'Do' for a Living?

The Creative Industries Innovation Centre (CIIC) has created a film that helps to answer a question often posed to creative professionals: “What do you actually do for a living?”

Created with digital studio The Explainers (Sydney), it points out that without the creative industries, all other industries would find it much harder to be industrious, which is why the economy needs creatives.

The launch of this video builds on the CIIC’s recent release of the Valuing Australia’s Creative Industries report, which examines the economic value of Australia’s creative industries. 

Credits

Client: Creative Industries Innovation Centre (CIIC)

Production Company: The Explainers 

Senior Account Manager: Emily Simmons

Producer: Katies Yeates

Creative Director: Paul Ducco

Copywriter: Nick Richardson

Art Director: Gillian O'Connor

Animators: Gillian O'Connor, Darryn Rogers

Sound Design: Scott Collins @ Noiselab