Wed, 20 May 2020 10:04:33 GMT
In an effort to break down societal stigmas around periods, personal care brand Moxie has partnered with TABOO to launch ‘The Moxie Periodic Table’ – a centralised, online resource that provides credible, useful information about periods.
The Moxie Periodic Table is a totally uncensored period guide designed to make menstruation easier for everyone, covering tips and tricks from a team of experts including sexologists, gynaecologists, nutritionists and fitness gurus, who answer everything from ‘WTF is a menstrual cup?’ to ‘Am I still a virgin if I use a tampon?’.
The new campaign includes comedy skits by Emma Holland, playlists by musician Kira Puru and advice from sexologist Chantelle Otten on everything from ‘outercourse’ to period-friendly sex toys.
To kick start the project, Moxie founder Mia Klitsas treated Melbourne commuters to a helpful and practical tip for reducing period cramps. The ongoing project will run on social media and street posters across Melbourne and Sydney with a PR campaign led by Alt/Shift, all driving to the Moxie Periodic Table microsite.
Mia Klitsas, co-founder and CEO of Moxie says: “It’s astounding that in the year 2020, people are still uncomfortable when it comes to talking about periods. This is leading to a lack of communication, which in turn is having a damaging effect on people’s understanding of their own bodies. Women are not getting the support and information they want and deserve; but we are here to change that.”
Matilda Hobba, general manager of Taboo adds: “This is a really important project for us to share with young women. If we can help to make this monthly reality a little less daunting and a little more light-hearted, we’ll have done our job. Importantly, The Moxie Periodic Table is a resource that will live on and evolve in line with what our community needs; it’s a place where people can ask all their wildest and most confronting questions – and receive honest, caring and respectful answers in return.”
In addition to launching The Moxie Periodic Table, Moxie has announced a partnership with Share the Dignity. Throughout the month of March, for every menstrual cup purchased on the Moxie e-store, Moxie will donate a menstrual cup to an Indigenous woman or girl living in a remote community.
For more information on The Moxie Periodic Table, click here.view more - Creative
Founder: Mia Klitsas
Creative Agency: Taboo
General Manager: Matilda Hobba
Account Manager: Chloe Herbert
Executive Creative Director: Nick Jamieson
Creative Director: Matt Heays
Art Director: Steph Kitchin
Copywriter: Claudia Sarosiek
Producer: Christina Meunier
Strategy Director: James Mackinnon
Senior Strategist: Tatum Ambler
Social Media Executive: Jacob Moeschinger
Animation and Motion Graphics: Jumbla
Video Production: Magnetiser
Public Relations: Alt/Shift
Web development: Blackbelt
Categories: Beauty & Health, Sanitary protectionTABOO, Wed, 20 May 2020 10:04:33 GMT