"What Burgers Would Eat if Burgers Could Eat Burgers"

 

America has an insatiable burger appetite – the “Better Burger” category is exploding. Hoping to capitalize with a menu of 21 delicious burger creations, Burger 21 has ambitious growth goals and wants to become the top-of-mind spot for delicious variety.

 

Red Tettemer + Partners was tasked to develop a program that will spark chatter within the social/digital atmosphere and attract customers to the new Burger 21 chain of restaurants. Two locations are open in Tampa, Fla., and additional units in Tampa, Orlando and Atlanta are in development and slated to open in the coming year.

 

The media plan was designed to build awareness using mass media vehicles with engaging tactics thatbuild momentum and socially charge the existing fan base.

 

The campaign, What Burgers Would Eat if Burgers Could Eat Burgers™, features a number of irresistible burgers from Burger 21’s menu discussing how they want to eat each other. As you can imagine, it’s light and humorous. Four TV spots will run on local cable and targeted pre-roll placements online. Banner ads will also run on targeted dining/food-centric sites and OOH placements located near the restaurants in Tampa.

 

To view '21st Burger' click here: http://bit.ly/MRXR5e

To view 'The Bite' click here: http://bit.ly/NVdoeU

To view 'Tasty Dreams' click here: http://bit.ly/LCmJhW

 

 

The indie creative agency also designed and developed a social component to the campaign called, “Finish their thoughts, then finish 'em off,” which is a caption contest application that lives on the Brand’s Facebook page,  (https://www.facebook.com/Burger21).

 

This is the first creative from Red Tettemer + Partners for the budding Burger 21 brand, owned by restaurant management company Front Burner Brands, which houses other brands including The Melting Pot, the world’s largest fondue franchise, and Grillsmith restaurants. Red Tettemer + Partners won AOR for all Front Burner Brands concepts in 2011.

 

Chief Creative Officer / Steve Red          

Executive Creative Director / Steve O’Connell

Creative Director / Todd Taylor & Bill Starkey                                                               

Art Directors / Todd Taylor & Bill Starkey                                               

Copywriters / Todd Taylor & Bill Starkey                               

Producer / Joe Mosca                          

Developer / Aaron Grando

Account Executive(s) / Susan Baraczek, Perry Morris & Alex Muller

 

Photographer / Todd Taylor

 

Production Company / Beyond Imagination      

Director / Todd Taylor & Steve O’Connell                                    

Director of Photography / Todd Taylor                                                                                       

 

Editing House / Red Tettemer + Partners                                                                             

Editor / Vic Carreno                                                                                                                        

Producer / Joe Mosca                                                                                                                          

Music House / Red Tettemer + Partners

Composer / Todd Taylor