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What Are These Former NFL Greats Doing Post-retirement?

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Committee LA & Wix launch Super Bowl campaign starring Brett Favre, Terrell Owens & more

What Are These Former NFL Greats Doing Post-retirement?

Retirement is never an easy play for most professional athletes, but for ones with an entrepreneurial spirit like Brett Favre, Terrell Owens, Larry Allen, Franco Harris and Emmitt Smith it’s as exciting as their days on the gridiron. That’s the message behind web development platform Wix.com’s first-ever Super Bowl ad, created and produced by the recently-launched hybrid Committee LA. 

The San Francisco-based creative team of Jeff Huggins and Andrea Janetos partnered with Committee LA founders directors Frank Samuel, Jeff Reed and Executive Producer Lauren Bayer on the :30 ad entitled “Wix Entrepreneurs.” The spot will appear during the fourth-quarter of Super Bowl XLIX on NBC February 1. Teaser ads featuring Owens and Smith debuted earlier this month on Wix’s YouTube channel, with more to come leading up to the big game.



The :30 ad opens with Favre meeting with his agent (played by actor Rex Lee, best known as Lloyd, the long-suffering assistant to agent Ari Gold on HBO’s Entourage) to discuss his next career move. After Rex suggests he start a new business, we cut to a hilarious montage of new businesses founded by fellow former NFL-ers, including Smith’s Double Deuce nightclub, where he shows off the dance moves that won him first-place on “Dancing With The Stars,” and Owen’s ironically-named Humble Pie Bakery, among others. The spot ends with Favre launching Favre & Carve, a gourmet charcuterie (specializing in Cajun sausage, cured meats, and Wisconsin cheeses). 

“Because Jeff, Lauren and I have long creative relationship this project came together in away that it might not have if we were working in a more traditional agency/production company role,” Samuel said. “Wix was looking for a creative idea and a unified production/creative team built specifically to deliver that idea – not an office full of account executives and cost consultants.”



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Post Production / VFX

Colourist: Adam Scott @ The Mill

Executive Producer: Darcy Parsons, Jason Cohon

Post Production Company: Brewster Parsons, Venice, CA

Producer: Zack Whitley, (Colour) Natalie Westerfield

VFX Supervisor: Andrew Eksner, Simon Brewster

Production Company

Director: (Committee) Frank Samuel, Jeffrey Reed

Music

Composer: Gabe Sokoloff, Rob Lopez, Kristin Dyrud

Creative Director: Scott Glenn

Executive Producer: Debbi Landon

Music Production: Hum Music, Santa Monica, CA

Producer: Nicolette Kolb, Dawn Redmann

Sound Design: Dan Hart

Sound Engineer: Mike Passero

Sound Mix: Jeff Payne & Ben Freer@ Eleven Sound

Offline

Edit Assistant: Rex Lowry

Edit Company: Exile, Santa Monica, CA

Editor: Conor O’Neill

Executive Producer: Carol Lynn Weaver

Producer: Mike Goble

Creative Agency

Art Director: Andrea Janetos

Creative Agency: Committee LA, Los Angeles, CA

Executive Producer: Lauren Bayer

Head of TV / Production: Justin Towery

Client

Advertiser: Wix

Categories: Media and Entertainment, Online

lbbonline.com, Mon, 26 Jan 2015 12:58:15 GMT