What Adventures on Vine Will #HyundaiHank Get Up To Next?

Hyundai Motor America (HMA) has launched a series of Vine videos as part of its #NewSonata campaign by Huntington Beach-based agency INNOCEAN USA. 

The Vine series, #HyundaiHank, centers around a 3-D action figure who helps showcase features of the 2015 Sonata like its HID Xenon Lights, Rear Backup Assist and Panoramic Sunroof. The 3-D character is no "generic" action figure - it's actually based on the likeness of David Matathia, HMA's Director of Marketing Communications. 

Created and executed by INNOCEAN's in-house social team, the Vines were shot old-school stop motion-style. INNOCEAN had to get crafty at times - using materials like putty, thread and wooden dowels to help support, suspend and animate the character in more unusual or exaggerated poses. 

The #HyundaiHank series began rolling out last week on Vine and Twitter, and they'll be launching new Vines this week. You can check out the adventures of #HyundaiHank here. 

Full Credits

Agency: INNOCEAN USA

Executive Creative Director: Greg Braun

Group Creative Director: Mehta Mehta                                          

Associate Creative Director, Copy: Brian Chin                                

Art Director: Nick Sickelton                                             

Copywriter: Erica Henderson                                        

Social Content Creator: Alex Frankel     

VP, Director of Integrated Production: Carol Lombard                          

Director of Digital Production: Matt Pollock                                  

EP/ Content Production: Brandon Boerner                                      

Content Producer: Brad Johnson                                               

Newsroom Managing Editor: Rob Moritz               

VP, HMA Account Services: Marisstella Marinkovic                           

Account Director: Cassie Reed                                              

Account Executive: Gessenia Votta        

Senior VP, Planning and Research: Don Longfellow                           

VP, Planning Director: Kathleen Kindle                                      

VP, Digital Engagement and Strategy: Uwe Gutschow                           

VP, Executive Director, Digital: Bridgett Judd                                

Digital Strategy: Nguyen Duong                 

Senior Vice President, Media Operations: Cynthia Jensen                      

VP, Media Planning: Ben Gogley                                              

National Manager, Media Planning: James Zayti

Business Affairs Director: Ann Davis                                        

Business Affairs Manager: Krista Horn/Margherite Ventrano                    

Broadcast Traffic Supervisor: Valerie Voornas                                      

Production and Editor: Alex Frankel

Music Stock House: Apple Soundtrack Pro

Title: Jacaranda