R/GA New York
Mon, 16 Mar 2020 10:52:27 GMT
As noted on the R/GA podcast 15 months ago, 5G - the fifth generation of wireless technology - is more than ‘4G +1.’ It will unleash innovation like we’ve never seen before. And finally, it’s here.
Rollouts in the US, where Verizon plans to bring 5G to mobile customers in 60 cities by the end of 2020, will help make 1.8 billion 5G mobile connections a global reality by 2025, as the GSMA projected in its latest report.
With wider availability comes great innovations, as 5G begins to drive innovations that were previously unthinkable.
The ‘how’ is simple: By offering more data volume (1,000x over current levels) and up to 100x higher speeds, 5G empowers faster and more intelligent connected experiences than ever before.
The implications are huge, with tests in Verizon’s 5G labs piloting innovations that will transform homes, communities, industries, and governments.
“Companies like Uber, Airbnb, Slack, and Spotify—these are only possible because of the technology of 4G,” said Nick Allen, managing director for R/GA New York, whose clients include Verizon.
On the latest podcast, he discussed why 5G matters and the changes coming our way as its reach grows in a conversation with Rachel Mercer, VP, head of strategy for R/GA New York.
Consider 5G-powered innovations such as:
Beyond game-changing ideas, 5G will bring ‘ease, efficiency, and a more elevated everyday’ to people’s lives according to Mercer. “5G is going to put the Internet in everything, and in everything around you,” she commented on our podcast. “Connectivity is going to be in a little bit of everything in your day-to-day life.”
To hear more on how 5G will spark a new wave of mobile connectivity and transformation, check it out below:view more - Trends and Insight
Categories: Media and Entertainment, Streaming ServicesR/GA New York, Mon, 16 Mar 2020 10:52:27 GMT