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What 5G Innovation Looks Like in 2020



R/GA's Nick Allen and Rachel Mercer discuss how 5G will bring ease, efficiency and 'a more elevated everyday'

What 5G Innovation Looks Like in 2020

As noted on the R/GA podcast 15 months ago, 5G - the fifth generation of wireless technology - is more than ‘4G +1.’ It will unleash innovation like we’ve never seen before. And finally, it’s here.

Rollouts in the US, where Verizon plans to bring 5G to mobile customers in 60 cities by the end of 2020, will help make 1.8 billion 5G mobile connections a global reality by 2025, as the GSMA projected in its latest report.

With wider availability comes great innovations, as 5G begins to drive innovations that were previously unthinkable.

The ‘how’ is simple: By offering more data volume (1,000x over current levels) and up to 100x higher speeds, 5G empowers faster and more intelligent connected experiences than ever before.

The implications are huge, with tests in Verizon’s 5G labs piloting innovations that will transform homes, communities, industries, and governments.

“Companies like Uber, Airbnb, Slack, and Spotify—these are only possible because of the technology of 4G,” said Nick Allen, managing director for R/GA New York, whose clients include Verizon.

On the latest podcast, he discussed why 5G matters and the changes coming our way as its reach grows in a conversation with Rachel Mercer, VP, head of strategy for R/GA New York.

Consider 5G-powered innovations such as:

  • Sports and entertainment: Imagine fans getting real-time info, multiple camera views, and other interactive features on their phones during the Super Bowl or a concert they’re watching. 
  • Retail: In-store innovations such as augmented reality screens offering virtual fitting and detailed product information are just two benefits of connected stores.
  • In-car streaming: Play games, watch movies, or shop online in the comfort of your car while the autonomous navigation system takes the wheel.
  • First responders: Wall-penetrating mobile radar sensors will locate people in peril.
  • Healthcare: Connected ambulances and virtual surgery tools will make critical care faster and better for patients and providers, while real-time data analytics, holographic imaging, and remote physical therapy are also being explored.

Beyond game-changing ideas, 5G will bring ‘ease, efficiency, and a more elevated everyday’ to people’s lives according to Mercer. “5G is going to put the Internet in everything, and in everything around you,” she commented on our podcast. “Connectivity is going to be in a little bit of everything in your day-to-day life.”

To hear more on how 5G will spark a new wave of mobile connectivity and transformation, check it out below:

view more - Trends and Insight
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Categories: Streaming Services, Media and Entertainment

R/GA New York, Mon, 16 Mar 2020 10:52:27 GMT