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Wexley School For Girls AOR For Homestreet Bank

29/08/2012
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Community bank opts for Wexley

 

Wexley School for Girls has been named Agency of Record for HomeStreet Bank, one of the largest community banks in the Northwest and Hawaii. Wexley was one of four agencies invited in for a formal agency review, and was recently awarded the HomeStreet Bank account. Estimated billings for the account will not be disclosed.
 
“We are excited about the choice of Wexley School for Girls as our marketing partner,” says Dennis Floyd, VP/Corporate Marketing Director at HomeStreet Bank. “We believe their efforts will help distinguish our company from other financial institutions and help us increase our market share.”
 
Wexley’s creative reputation within the Northwest community caught HomeStreet Bank’s attention, so it reached out to Wexley after an initial review of the agency’s website and approach. Impressed by the Wexley team and their beyond-the-box thinking, HomeStreet Bank selected the creative shop following a formal review.
 
"We're excited to have this opportunity to partner with HomeStreet Bank,” says Ian Cohen, Chief Creative Officer and Co-Founder of Wexley. “They are a financial institution which has always placed the customer first and we want to help them showcase that to people."
 
Wexley’s philosophy is to use non-traditional thinking to solve marketing challenges before media is purchased, then see what happens. Accounts include TACO DEL MAR®, Ford, Brooks Running, University of Washington, Seattle Sounders, Darigold, Oberto, Copper Mountain, and Microsoft.
 
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