Seattle-based advertising agency Wexley School for Girls recently teamed up with Oh Boy! Oberto to launch a series of spots promoting their all natural beef jerky. The various spots range from a guy purchasing a bag of Oberto with his "License to Excellence" to two friends walking on the moon while enjoying their "meteor" beef jerky.
"Oberto has always taken pride in making their beef jerky the best for over 60 years, says Ian Cohen, Executive Creative Director (Wexley School for Girls). "And that's what this campaign is all about, being excellent and eating excellent."
The campaign is meant to showcase Oberto as the leading beef jerky innovator that still pledges to give consumers superior quality taste in all their products.
"Even though each spot is different and has a quirky sense of humor, they all capture the essence of the Oberto brand," says Cohen. "It all leads back to the fact that it is excellent, and it is."
Agency: Wexley School for Girls
Creative Director: Ian Cohen
Art Director: Ali Sooudi
Producer: Annie Scurlock
Copywriter: Matt Kappler
Account Manager: Ryen Shimizu
Account Supervisor: Jordan Kinsler
Production Company: Zip Films
Line Producer: Duff Rich
DP: Mike Powell
Production Manager: Jason Hatfield
Production Designer: Jonas Sappington
Audio Post/Sound Design - Clatter & Din
Mixer: Sam Gray