Wed, 07 Oct 2020 13:08:59 GMT
WeTransfer, the company that makes tools to move ideas, today announced it has been chosen by the Royal Academy of Arts, esteemed London art institution, as the exclusive digital partner for its annual Summer Exhibition 2020, its biggest exhibition of the year.
The unique collaboration was conceived by Uncommon Creative Studio, who had the idea to bring together WeTransfer’s platform and the Royal Academy’s Summer Exhibition for millions to view the artworks in this new digitised format online, marking the first digital partnership of its kind for both parties.
The co-ordinators Jane and Louise Wilson RA, along with the Summer Exhibition Committee of Royal Academicians, have selected work from over 18,000 submissions, with the final selection consisting of 1,172 pieces that are featured in the Royal Academy and, for the first time, will be available via WeTransfer’s fullscreen background images (‘wallpapers’).
The WeTransfer wallpaper will display all 1,172 artworks through an innovative ‘Lucky Dip’ format, which implements a dynamic grid to reflect the actual walls of the Royal Academy and the diversity of the Summer Exhibition. With every click, new artwork is revealed and the wallpaper automatically adjusts its dimensions to match the piece, bringing the vibrancy of the exhibition to life.
With the Covid-19 pandemic requiring a reduced capacity for live viewings of the exhibition, WeTransfer will provide access to new artworks featured in it, including pieces by Royal Academicians Tracey Emin and Grayson Perry, to its global audience of up to 70 million people each month — extending the reach of the Royal Academy’s Summer Exhibition to the largest audience to date.
Nils Leonard, co-founder at Uncommon and advisory board member at the Royal Academy of Arts, added: “The Summer Exhibition has been running for over 250 years. It has opened its doors through wars, revolutions and recessions. We’re proud to collaborate with WeTransfer and the Royal Academy, to digitise every piece in this iconic exhibition in its first digital partnership, continuing to bring art to millions despite the pandemic. Art is hope, it’s the best of us, and there’s never been a more important time to celebrate that.”
“We believe in the power of art and self expression to challenge the status quo, and that unexpected encounters with art can spark incredible ideas,”said Damian Bradfield, chief creative officer at WeTransfer. “Our vision at WeTransfer is to enable the effortless transfer and transformation of ideas, in large part through cultivating those surprising moments that inspire serendipity. We’re honoured to make the remarkable artwork from the Summer Exhibition at the Royal Academy more accessible on a global scale.”
Edith Devaney, head of summer exhibitions and contemporary curator, Royal Academy of Arts, said: ‘The Summer Exhibition has taken place every year since 1769, even throughout the war years, and is embedded in UK culture, supporting the artistic community and art education. This open, inclusive and democratic show gives our visitors a much-anticipated display of creativity and joy. We are delighted to have WeTransfer as our digital partner this year. As some of our visitors may not be able to visit in person, due to Covid-19, this partnership will enable us to enhance the reach of the Summer Exhibition globally so that everybody can experience contemporary art made now.’
WePresent, the editorial arm of WeTransfer, will also spotlight commentary from curators so viewers can learn more about the artists, themes, and ideas behind each piece of work — creating an experience that’s analogous to a guided tour. Read the article here.
Suzanne Tromp, commissioning editor of WePresent adds: “When we started WePresent, one of our main goals was to talk about art in an accessible and democratic way — we celebrate both emerging and established artists and display them equally on our site. We’re proud to support all the 760 artists shown in the Summer Exhibition by giving them our global platform, especially while the art community struggles during these difficult times.”
Categories: Sports and Leisure, Museums and GalleriesUncommon, Wed, 07 Oct 2020 13:08:59 GMT