Mon, 03 Jun 2019 03:58:43 GMT
Drawing on the brand’s promise to help Australians in the moments that matter, Westpac has launched the next phase of its Help campaign via DDB Sydney, with a focus on providing much needed support for small business owners across Australia.
Set to the soundtrack of The Masters Apprentices classic Because I Love You remade by Amy Shark, the campaign tells the story of a couple who have emigrated to Australia and open a small business out of necessity, but grow to treasure it for the life and opportunity it gives their family.
The new campaign coincides with the launch of Westpac’s ‘help when it matters’ logo, cementing the brand’s ongoing commitment to providing tangible help to customers when and where it matters to them.
Jenny Melhuish, head of brand, advertising and media, Westpac Group, said: “Our latest campaign brings to life the sheer dedication, challenges and rewards faced by small business owners of today. For many, when operating a family business, it becomes a focal part of that family’s life – the ups and the downs.
“We recognise that there are a myriad of challenges that can come along with operating a small business. Westpac has developed a new online hub with a range of support to help Australians start, grow and maintain a small business – from practical tools and resources for employment and cash flow needs, to products and services that help businesses and staff get paid faster.”
Matt Chandler, creative partner, DDB Sydney, said: “This epic story of grit and sacrifice was a privilege to make. It really pays homage to so many small business owners with similar stories to that of the central character Ali; people who have set out on their own to build a life for their families. We count ourselves incredibly lucky to have such brilliant clients and production partners who make work like this possible.”
The campaign launches nationally across TV, radio, digital, out of home and social, from Sunday, June 2nd.
For more information on how Westpac can support Australian businesses, visit the Westpac Business hub: Westpac.com.au/businesshub.view more - Creative
Casting: Peta Einberg Casting & Nick Hamon Casting
Director: Steve Ayson
Edit: The Butchery
Editor: Jack Hutchings
Executive Producer: Emma Wilcockson
Music Supervisor: Karl Ritcher
Post Production: Blockhead VFX
Producer: Julianne Shelton
Production Company: 3&7
Sound: Song Zu
Sound Engineer: Abigail Sie
Art Director: Noah Regan
Business Director: Fabrizia Violante
Chief Creative Officer: Ben Welsh
Chief Strategy Officer: Carl Ratcliff
Copywriter: Matt Chandler
Creative Agency: DDB Sydney
Creative Partner: Matt Chandler
Designer: Paul Jansen
Executive Creative Director: Tara Ford
Group Account Directors: Topher Jones
Head of Art: Noah Regan
Head of Integrated Content: Sevda Cemo
Head of Planning: Dom Hickey
Managing Partner: Chiquita King, Sasha Firth
Media Agency: Media Lab
Senior Business Director: Kirsty Smith
Senior Planner: James Davis
Senior Producer: Tash Johnson (Lead Senior Producer)
PR Agency: Map and Page
Genres: People, Storytelling
Categories: Banking, FinanceDDB Sydney, Mon, 03 Jun 2019 03:58:43 GMT