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Westpac Tells Heart-Warming Story of Immigrant Family's Bakery

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The campaign was developed by DDB Sydney and directed by Steve Ayson

Westpac Tells Heart-Warming Story of Immigrant Family's Bakery

Drawing on the brand’s promise to help Australians in the moments that matter, Westpac has launched the next phase of its Help campaign via DDB Sydney, with a focus on providing much needed support for small business owners across Australia.

Set to the soundtrack of The Masters Apprentices classic Because I Love You remade by Amy Shark, the campaign tells the story of a couple who have emigrated to Australia and open a small business out of necessity, but grow to treasure it for the life and opportunity it gives their family.

The new campaign coincides with the launch of Westpac’s ‘help when it matters’ logo, cementing the brand’s ongoing commitment to providing tangible help to customers when and where it matters to them.

Jenny Melhuish, head of brand, advertising and media, Westpac Group, said: “Our latest campaign brings to life the sheer dedication, challenges and rewards faced by small business owners of today. For many, when operating a family business, it becomes a focal part of that family’s life – the ups and the downs.

“We recognise that there are a myriad of challenges that can come along with operating a small business. Westpac has developed a new online hub with a range of support to help Australians start, grow and maintain a small business – from practical tools and resources for employment and cash flow needs, to products and services that help businesses and staff get paid faster.”

Matt Chandler, creative partner, DDB Sydney, said: “This epic story of grit and sacrifice was a privilege to make. It really pays homage to so many small business owners with similar stories to that of the central character Ali; people who have set out on their own to build a life for their families. We count ourselves incredibly lucky to have such brilliant clients and production partners who make work like this possible.”

The campaign launches nationally across TV, radio, digital, out of home and social, from Sunday, June 2nd.

For more information on how Westpac can support Australian businesses, visit the Westpac Business hub:

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Production Company

Casting: Peta Einberg Casting & Nick Hamon Casting

Director: Steve Ayson

Edit: The Butchery

Editor: Jack Hutchings

Executive Producer: Emma Wilcockson

Music Supervisor: Karl Ritcher

Post Production: Blockhead VFX

Producer: Julianne Shelton

Production Company: 3&7

Sound: Song Zu

Sound Engineer: Abigail Sie

Creative Agency

Art Director: Noah Regan

Business Director: Fabrizia Violante

Chief Creative Officer: Ben Welsh

Chief Strategy Officer: Carl Ratcliff

Copywriter: Matt Chandler

Creative Agency: DDB Sydney

Creative Partner: Matt Chandler

Designer: Paul Jansen

Executive Creative Director: Tara Ford

Group Account Directors: Topher Jones

Head of Art: Noah Regan

Head of Integrated Content: Sevda Cemo

Head of Planning: Dom Hickey

Managing Partner: Chiquita King, Sasha Firth

Media Agency: Media Lab

Senior Business Director: Kirsty Smith

Senior Planner: James Davis

Senior Producer: Tash Johnson (Lead Senior Producer)

Digital Agency

PR Agency: Map and Page

Genres: People, Storytelling

Categories: Banking, Finance

DDB Sydney, Mon, 03 Jun 2019 03:58:43 GMT