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Group745
Group745
Group745
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Group745
Creative in association withGear Seven
Group745

Westpac Helps Those Who Have Lost a Loved One

26/07/2018
Advertising Agency
Sydney, Australia
362
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New campaign developed by DDB Sydney and directed by FINCH's Christopher Riggert

Westpac has launched a touching new spot via DDB Sydney about loss and dealing with bereavement. 

Westpac's campaign offers viewers the tag-line of 'If you've lost a loved one, we're here to help'.

Says Jenny Melhuish, group head of brand, advertising and media, Westpac: “Life is full of unexpected moments, some joyful others uncertain, and working through the financial side of these moments can be a stressful time.

“With over 100,000 Westpac accounts held by customers who pass away each year, we wanted to capture the essence of support, while letting customers know they can reach out for help over the phone, online or by visiting us in branch.

“Supporting our people, customers and communities has always defined us as a brand and we remain committed to helping our customers in the moments that matter to them."




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