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Westpac Helps Those Who Have Lost a Loved One

Creative 700 Add to collection

New campaign developed by DDB Sydney and directed by FINCH's Christopher Riggert

Westpac Helps Those Who Have Lost a Loved One

Westpac has launched a touching new spot via DDB Sydney about loss and dealing with bereavement. 

Westpac's campaign offers viewers the tag-line of 'If you've lost a loved one, we're here to help'.

Says Jenny Melhuish, group head of brand, advertising and media, Westpac: “Life is full of unexpected moments, some joyful others uncertain, and working through the financial side of these moments can be a stressful time.

“With over 100,000 Westpac accounts held by customers who pass away each year, we wanted to capture the essence of support, while letting customers know they can reach out for help over the phone, online or by visiting us in branch.

“Supporting our people, customers and communities has always defined us as a brand and we remain committed to helping our customers in the moments that matter to them."




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Post Production / VFX

VFX Supervisor: Nick Ponzont

VFX Producer: Bonnie Wilkonson-Smith

VFX: BlackBird

Editor: Stewart Reeves & Bernard Garry Ase

Editing House: The Editors

Executive Producer: Nicoletta Rousianos

Production Company

Production Company: FINCH

Executive Producer: Karen Bryson

Director: Christopher Riggert

DOP: Dimitri Karakatsanis

Producer: Camilla Mazzaferro

Managing Director: Corey Esse

Music

Music Company: Level Two

Music Supervision: Karl Richter

Sound Engineer: Abigail Sie

Song: I'll Never Find Another You (Originally by The Seekers)

Sound Producer: Jess Bonney

Singer/Songwriter: Julia Jacklin

Music & Sound Design: Song Zu

Other

Producer: Kani Saib

Colorist: Billy Wychgel

Grade Facility: Nakatomi

Creative Agency

Creative Agency: DDB Sydney

Executive Creative Director: Tara Ford

Chief Creative Officer: Ben Welsh

Managing Partner: Chiquita King

Senior Planner: Joseph Smeaton

Group Business Director: Topher Jones

Creative Partner: Matt Chandler

Senior Copywriter: Guy Lemberg

Senior Art Director: Tristan Cornelius

Head of Art: Noah Regan

Senior Producer: Tash Johnson

Head of Integrated Production: Sevda Cemo

Planning Partner: Dom Hickey

Genres: Music & Sound Design, People, Scenic, Storytelling

Categories: Banking, Finance

DDB Sydney, Thu, 26 Jul 2018 02:26:36 GMT