Mon, 12 Feb 2018 10:59:18 GMT
Westfund has humble origins in regional Australia. Today, they are a successful not-for-profit private health insurer that has been operating across NSW and QLD for more than 50 years.
DDB Managing Director Strategy and Innovation Leif Stromnes said community spirit and human values are evident in everything that Westfund does, so that’s exactly what DDB Sydney set out to bottle and deliver in this campaign.
“We wanted to shine a light on the role of a health insurer as a smaller part of a bigger, community effort to help someone recover. Refreshingly, Westfund is saying it’s not about them – it’s about the every day people they support,” Stromnes said. DDB Sydney Creative Partner Michael Barnfield added: “We set out to show Australia just how much caring and community really matter. Westfund offers the same level of care with their health fund as friends and family do when their loved ones need them,” he said.
Clients: Georgie Hinrichsen (Engagement Manager), Dr. Stephen Hollings (Consultant)
Marketing Manager: Luke Walding
CEO: Matt Banning
Chief Creative Officer: Ben Welsh
Creative Agency: DDB Sydney
Executive Creative Director: Tara Ford
Producer: Alyce Guy
Senior Account Director: Nick Stenmark
Senior Art Director: Jason Woelfl
Genres: People, Storytelling
Categories: Insurance, FinanceDDB Sydney, Mon, 12 Feb 2018 10:59:18 GMT