Western Union is marking its sponsorship of the UEFA Europa League and the PASS initiative, which provides teacher training and student scholarships to underprivileged students, with a new poster campaign created by 180 Amsterdam.
The posters cleverly combine the logos of six clubs that have qualified for the Europa League knockout round with the number of passes completed by each of them in the tournament to date.
The clubs – Rubin Kazan, Metalist Kharkiv, Lyon Olympique, Inter Milan, Hannover 96 and Bayer Leverkusen – are the first to have made it safely through their qualifying rounds to the knockout stage of 32 teams.
For every successful pass made in the UEFA Europa League, Western Union will donate a day of education. In the competition to date, the six featured teams have made more than 11,242 passes and all the teams combined have completed more than 83,000 passes.
The PASS initiative will focus on 11 countries in its first stage: Brazil, China, Colombia, Jamaica, Mexico, Morocco, Nigeria, Senegal, Romania, Russia and Turkey.
Al Moseley, Executive Creative Director at 180 Amsterdam, said: “We see these posters as a beautiful gift to the clubs’ fans to celebrate their achievement of next-round qualification as well as their contribution to Western Union’s PASS scheme.”
The posters, which also act as infographics, are running online across social media and available to download from wu-pass.org
Executive Creative Director: Al Moseley
Creative Director: Dean Maryon
Art Director: Ed Ryder, Tim Howman
Copywriter: Bryan Stewart
Account Director: Cecile Desmarest, Jim O’Regan