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We’re Pretty Sure We’ve Seen the Gorilla in This New Aldi Ad Before

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Editors' Choice: Another Film Company’s Mark Denton and McCann Manchester spoof a very famous Cadbury spot

We’re Pretty Sure We’ve Seen the Gorilla in This New Aldi Ad Before
After spoofing John Lewis’ ‘Man On The Moon’ last Christmas, Aldi is again whipping up a storm with this nod to one of Britain’s most iconic commercials ever. 

Created by McCann Manchester and directed by Another Film Company’s Mark Denton, the spot opens on a gorilla sat in a purple room at a set of drums, erring memories of Fallon London’s instantly recognisable rendition of Phil Collins’ 'In The Air Tonight' in ‘Gorilla’ for Cadbury (check that out at the bottom of the page). 

Aldi’s Gorilla is a little less schooled in the art of drumming, but does make up for it with a knack for chocolatey bargain hunting. 

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Production Company

Director: Mark Denton

Production Company: Another Film Company

Executive Producer: Tim Marshall

Producer: Nell Jordan

DOP: Miguel Ragageles

Production Manager: Natalie Isaac


Editor: Sam Jones

Edit Company: Cut+Run

Creative Agency

Creative Agency: McCann Manchester

Executive Creative Director: Dave Price

Head of TV / Production: Lucy Moore

TV Producer: Amy Mayers


Sound Engineer: Parv Thind

Post Production / VFX

Post Production Company: Jam Films


Brand: Aldi

Genres: In-camera effects, Comedy, Visual VFX

Categories: Supermarkets, Retail and Restaurants

Another Film Company, Fri, 11 Mar 2016 08:40:40 GMT