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Wendy's Shows How 'Deliciously Different' It is with New Campaign

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VML US launches tongue-in-cheek infomercial-style 'Freezy Diskz' spot

Wendy's Shows How 'Deliciously Different' It is with New Campaign

Today, VML USA & Wendy's are launching a new marketing campaign, internally dubbed Deliciously Different, marking the latest milestone for the iconic brand in its 45-year history.

"At Wendy's our passion for quality has always made us unique compared to our competitors," said Kurt Kane, Wendy's Chief Concept and Marketing Officer. "With this new effort, we're more overtly celebrating the many delicious differences that customers tell us make Wendy's a cut above."

Wendy's - Othr Guys
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Music Production: Marmoset Music


Editor: Jon Bazata

Post Production / VFX

Post Production Company: RW2 Studios

Executive Producer: Maggie Wasserman

Production Company

Production Company: World Famous

Director: Dan Brown

Head of Production: Casey Steele

Producer: Buzzy Cancilla

Creative Agency

Creative Agency: VML, USA

Executive Creative Director: Chris Corley

Senior Art Director: Jordan Gray

Senior Copywriter: Spencer Bergstrand

Senior Producer: Gary Granger

Business Affairs: Julie Kolton

Genres: Comedy

Categories: Fast food, Retail and Restaurants

VMLY&R, Mon, 29 Feb 2016 14:33:06 GMT