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Wells Fargo's 'With, Always' Campaign Shines Spotlight on Talented Disabled People

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Louis Braille, Stephen Farffler, Franklin Delano Roosevelt, Harriet Tubman and more highlighted in work from SS+K

Wells Fargo's 'With, Always' Campaign Shines Spotlight on Talented Disabled People

Wells Fargo has launched its latest campaign 'With, Always' created by SS+K. The campaign was created to show what’s possible when people are given the opportunity to realise their professional dreams and to establish Wells Fargo’s commitment to working with people with disabilities.

SS+K collaborated with talent and leaders that identify as disabled, including Jessica Oddi, the artist who created the heart of the marketing campaign’s portrait illustrations and Lawrence Carter-Long, who provided audio content. Activist Liz Jackson, creator of The Disabled List, also contributed to the effort. Kathy Martinez, SVP and head of Disability and Accessibility Strategy at Wells Fargo is the client lead, and was born blind. 

The work, which will appear on social, and through brand activations told through Jessica Oddi’s art, celebrates some of the significant contributions people with disabilities have made to society including Louis Braille, Stephen Farffler, Franklin Delano Roosevelt, Harriet Tubman, Farida Bedwei, Justin Dart and Vint Cerf.

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Sound

Voice Over: Lawrence Carter-Long

Creative Agency

Creative Agency: SS+K

Art Director: Sean Hodes

Strategist: Kate McCormick

Producer: Linus Larsson

Chief Creative Officer: Feh Tarty

Business Affairs: Sarah Giarraffa

Account Executive: Samantha Kaplan

Illustrator: Jessica Oddi

Senior Producer: Hosanna Marshall

Integrated Producer: Chris Berger

Studio Director: Richard Shemo

Copywriters: Ryan Hrbek

Design: Christina Bull

Head of Production: John Swartz

Team Lead: Amy Frisch

Design director: L.A. Hall

Group Account Directors: Mary Liz Casey

Genres: People

Categories: Banking, Finance

The Marketing Standard, Tue, 09 Oct 2018 16:58:21 GMT