Created by DDB California for Wells Fargo, this fully-integrated campaign, “Iconic Conversations,” underscores the idea that people can achieve amazing things through collaboration and communication.
The campaign, which builds upon “Conversations,” a company-wide platform that was deployed across internal and external channels last year includes TV, print, out-of-home, and digital creative work.
The broadcast spots, which will run on network and cable TV and online, leverage notable events throughout history where communication was essential: The Wright Brothers’ first flight, Jane Goodall’s social interactions with wild chimpanzees, and the Mars Rover Landing.
This extension, which uses the tagline “When people talk, great things happen,” highlights the company’s commitment to helping personal, small business and commercial customers reach their financial goals through collaboration and communication.
Agency: DDB California
Client: Wells Fargo
Campaign Title: Iconic Conversations
Executive Creative Director: Will Hammond
Executive Creative Director: Kevin McCarthy
Associate Creative Director: Stewart Wade
Art Director(s): Stewart Wade, Susan Fukuda
Copy writer(s): Sara Shelton, Ron Schlessinger, Jason Carter, John Dolab
Categories: Banking, Financelbbonline.com, Tue, 07 May 2013 09:54:14 GMT