1 month ago
In these uncertain times, it’s important to remember that making time to have a laugh is as necessary as taking regular exercise.
That’s why snack brand Well & Truly have worked with Creature to create and launch a range of naughty or ‘naughty-ish’ backgrounds for those of us WFH to use during conference calls.
Among the numerous visuals that will be available for download will be: a toilet, a bedroom with a TV display showing ‘Netflix Completed’ and a kinky boudoir complete with crisps and well, other stuff…
Ben Middleton, CCO and co-founder at Creature said, “Well and Truly is a brand built on naughty-ish behaviour, so it felt only right to help people have a bit of fun at a time where we’re all still finding our feet.”
Sara Trechman co-founder at Well & Truly added, “We want the nation to stay indoors and be Well & Truly naughty-ish on their next conference call”.
The naughty-ish campaign launched in January this year with a suite of social media films featuring Gemma Collins inviting new years runners to be a bit naughty and eat some Well & Truly snacks with her. The campaign’s cheeky style mirrors that of the brand – a snack brand that’s not bad for you, just naughty-ish.
The backgrounds will be available to download on the Well & Truly website www. www.wellandtruly.co.uk, as well as being distributed directly to retail buyers and through social media.
Advertiser: Well & Truly
Creative Agency: Creature
Creative Directors: Ben Middleton, Stu Outhwaite-Noel
Creatives: Haley Koehn, Whitney Tam
Strategist: Catherine Owen
Head of Production: Kristie Girvan
Account Team: Jasmine Portman, Claire Nicolas
Designer: Alissa Metsnik