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Well & Truly Give Conference Calls a ‘Naughty-ish’ Twist

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Low-fat snack brand aims to raise a smile by creating cheeky backgrounds via Creature that people can use on video conference calls
Well & Truly Give Conference Calls a ‘Naughty-ish’ Twist

In these uncertain times, it’s important to remember that making time to have a laugh is as necessary as taking regular exercise.

That’s why snack brand Well & Truly have worked with Creature to create and launch a range of naughty or ‘naughty-ish’ backgrounds for those of us WFH to use during conference calls.

Among the numerous visuals that will be available for download will be: a toilet, a bedroom with a TV display showing ‘Netflix Completed’ and a kinky boudoir complete with crisps and well, other stuff…

Ben Middleton, CCO and co-founder at Creature said, “Well and Truly is a brand built on naughty-ish behaviour, so it felt only right to help people have a bit of fun at a time where we’re all still finding our feet.” 

Sara Trechman co-founder at Well & Truly added, “We want the nation to stay indoors and be Well & Truly naughty-ish on their next conference call”. 

The naughty-ish campaign launched in January this year with a suite of social media films featuring Gemma Collins inviting new years runners to be a bit naughty and eat some Well & Truly snacks with her. The campaign’s cheeky style mirrors that of the brand – a snack brand that’s not bad for you, just naughty-ish. 

The backgrounds will be available to download on the Well & Truly website www., as well as being distributed directly to retail buyers and through social media.

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Advertiser: Well & Truly


Creative Agency: Creature

Creative Directors: Ben Middleton, Stu Outhwaite-Noel

Creatives: Haley Koehn, Whitney Tam

Strategist: Catherine Owen

Head of Production: Kristie Girvan

Account Team: Jasmine Portman, Claire Nicolas

Designer: Alissa Metsnik

Creature, Wed, 01 Apr 2020 10:22:45 GMT