With a new brand website already live and a 65” film hitting cinemas this week, the latest Yellowglen campaign re-positions the familiar brand as Australia’s Premier House of Sparkling.
This is the first spot in an ongoing campaign, which is a significant step away from previous advertising. The new campaign introduces The House of Sparkling – an enchanting place that will allow people to rediscover the brand through imaginative experiences.
The launch campaign unveils the first room of the house and invites people to own a piece of The House of Sparkling in the form of a gem from The House of Sparkling chandelier. Thirty gems worth a total of more than $250,000 will be given away during the course of the campaign.
The website was created and built by The Monkeys, the film was produced in conjunction with Finch and Director Christopher Riggert.
This is the first work The Monkeys have done for Yellowglen.
Agency: The Monkeys
Chief Creative Officer: Justin Drape
Executive Creative Director: Micah Walker
Art Directors: Dave Ladd/Matt Heck/Barbara Humphries Copywriter: Benn Sutton
Agency Producer: Jade Wannell
Digital Head of Art: Kristian Saliba
Senior Digital Designer: Tim Grout
Group Content Director: Jasmina Krnjetin Executive Planning Director: Fabio Buresti Channel Planner: Mat Rawnsley Engagement Planner: Nikki Stammers Content Director: Andrew Clarke
Content Manager: Cecelia Hund Director: Christopher Riggert Executive Producer: Michael Hilliard Production Company: Finch
Brent Tunney - User Experience Architect Mitermayer Reis - Senior Front End Developer Kynan Hughes - Technical DIrector
Han Lee - Flash Developer
Chris Coward - Digital Producer
Debbie Sit - Digital Production Manager Alex Cerbelli - Executive Producer