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Welcome to Condale!

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When a sophisticated concept album meets pioneering 'interactive' storytelling

Welcome to Condale!
Welcome to Condale!… When a sophisticated concept album meets pioneering 'interactive' storytelling.
Dawid Marcikowski and photographer Kate Kifert (“The Kissinger Twins”) created Condale, a fictitious suburb of Los Angeles, where the time is always 1984.
Condale is the centre of an impressive multimedia project including website, music video, photography and graphic design for London-based band Summer Camp.
The story begins online at
Here users can explore audio tracks that allow the audience a unique insight into the interactive diaries 80's teenagers. From here one can follow the characters through a diverse array of media.
The music video Dawid and Kate directed and shot for Summer Camp’s single “Better Off Without You”.
Photos from the Summer Camp shoot have already been published in UK Vogue.
Users can discover a beautifully designed scrapbook within the website, which is available to purchase at the live concerts. A great finale of visual storytelling and a slice of the world of Condale to keep and treasure.
Visit Condale and re-experience teenage angst, naivety, loneliness, love, jealousy and desire.
Experience Condale:

Watch the video on vimeo:

Client: Summer Camp
Interactive Director: Dawid Marcinkowski
Live action direction /Editing&Art direction: Kasia Kifer and Dawid Marcinkowski
Lead Flash Developer: Lok Neville Lee
Flash & Backend Developer: Sam Brown

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UNIT9 London, Mon, 31 Oct 2011 16:00:00 GMT