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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Welcome to Condale!

31/10/2011
Production Company
London, UK
40
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When a sophisticated concept album meets pioneering 'interactive' storytelling
Welcome to Condale!… When a sophisticated concept album meets pioneering 'interactive' storytelling.
 
Dawid Marcikowski and photographer Kate Kifert (“The Kissinger Twins”) created Condale, a fictitious suburb of Los Angeles, where the time is always 1984.
 
Condale is the centre of an impressive multimedia project including website, music video, photography and graphic design for London-based band Summer Camp.
 
The story begins online at http://wearesummercamp.com
Here users can explore audio tracks that allow the audience a unique insight into the interactive diaries 80's teenagers. From here one can follow the characters through a diverse array of media.
The music video Dawid and Kate directed and shot for Summer Camp’s single “Better Off Without You”.http://vimeo.com/28941832
Photos from the Summer Camp shoot have already been published in UK Vogue.
Users can discover a beautifully designed scrapbook within the website, which is available to purchase at the live concerts. A great finale of visual storytelling and a slice of the world of Condale to keep and treasure.
 
Visit Condale and re-experience teenage angst, naivety, loneliness, love, jealousy and desire.
Experience Condale: www.wearesummercamp.com

Watch the video on vimeo: http://vimeo.com/28941832

Credits:
Client: Summer Camp
Interactive Director: Dawid Marcinkowski
Live action direction /Editing&Art direction: Kasia Kifer and Dawid Marcinkowski
Lead Flash Developer: Lok Neville Lee
Flash & Backend Developer: Sam Brown

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