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Weight Management Aid Plenity Embraces Fresh Motivation in Playful Spot

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Sonic Union provides suite of solutions for product launch from The&Partnership

Weight Management Aid Plenity Embraces Fresh Motivation in Playful Spot

Sonic Union is excited to support agency The&Partnership on a campaign that introduces Plenity to consumers. 'Who Said' is an upbeat and playful spot that embraces the notion that you can enjoy life at its fullest and also lose weight. To complement the buoyant narrative, Sonic Union was approached by The&Partnership for a full suite of sonic solutions – music, sound, and audio.

“Who Said,” is a clap back to the idea that you can’t dine out, have fun, or wear certain things while trying to lose weight. It says who cares to the nay-sayers and yes to moving forward with enthusiasm. To find the perfect track, Sonic Union provided in depth music consultation and explored options that encompassed music supervision and custom original composition. LA-based composer Kevin J. Simon, who worked closely with the Sonic Union team in New York, discusses how he approached the music that became the featured track in Plenity’s inaugural campaign. 

“The first thing I do is to try to discover a tempo that supports the edits; something that is well-paced and brings things everything together in a way that feels effortless,” Kevin explains. “Here, the beat was a consistent anchor throughout the creative exploration with the agency and client. It’s a track that is infused with optimism and brightness, and was really a joy to create.”

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Client

Client: Plenity

Agency

Agency: The&Partnership

Production

Production: MJZ

Director: Hoffman / Metoyer

Music and Sound

Music, Sound Design, Audio Post: Sonic Union

Sound Design: Rob Ballingall

Mix Engineer: Paul Weiss

VO Casting: Sonic Union

Executive Creative Producer: Halle Petro

Music Supervisor / Music Producer: Justin Morris

Composer: Kevin J. Simon for Sonic Union

Genres: People

Categories: Weight Management, Pharmacy

Sonic Union, Wed, 23 Feb 2022 09:37:30 GMT