Weetabix 'Morning In Reverse'

Having never had a presence in the convenience, ‘on-the-go’ breakfast market, the challenge for Weetabix was to drive awareness of a very different product from the brand, and to persuade people that Weetabix On the Go is a tasty and fuelling breakfast solution for those extra busy mornings.

 

To launch the new product, Morning in Reverse, a new 60-second film directed by Park Pictures' Joachim Back, tells the everyday story of a busy working mother like never before. Based on the insight that working mums can feel like they have two mornings (one at home and one at work), the film charts her journey from pillow to desk as she takes on the everyday challenges that befall every British working mother. 

 

 

Morning In Reverse follows last year’s ‘Dad’s Day Out” TV advert for the launch of Weetabix Baked with Golden Syrup, and the ‘Sibling Rivalry’ TV spot for the relaunch of Weetabix with Chocolate earlier this year, both by BBH.

 

Credits

 

Client name and title: Sally Abbott, Marketing Director

 

BBH Creative Team: George Hackforth-Jones & Jack Smedley

BBH Creative Director: Dominic Goldman

BBH Producer: Ruben Mercadal

BBH Strategic Business Lead: Fleur Holcroft

BBH Strategy Director: Jonathan Bottomley

BBH Strategist: Carl Mueller

BBH Team Directors: Catriona Dolbear & Tom Woodhead

BBH Team Manager: James Rice

 

Production Company: Park Pictures

Director: Joachim Back

Producers: Stephen Brierley & Tim Kerrison

DoP: Jan Velicky

Editor: Russell Icke

Post Production: The Moving Picture Company

Sound Design: Factory