Weetabix is famed for giving people the Weetabix advantage at breakfast time - a boost in performance to set you up for whatever lies ahead, be it big or small. So much so, that the brand slogan "Have you had your Weetabix?" has become part of British popular culture, and is typically used in reference to politicians, public figures and sports people when they've achieved something great or are up against a tough challenge. 

So after the year we've just had, Weetabix isn't calling on just one person to have their Weetabix. They're asking the year 2021 to make sure it has its Weetabix and use that Weetabix boost to bring better things to the whole country over the next 12 months. 

The ad will run across national press on New Year's Day 2021, including The Guardian, The Times, The Telegraph and the Sun, as well as on social media. It launches a few weeks after Weetabix Food Company announced the expansion of its long term partnership with BBH London, after awarding the agency the Alpen business. 

The advert forms part of a new initiative by BBH this year, which is gifting clients with a proactive campaign idea for Christmas. 

So come on 2021, please make sure you have your Weetabix.