Weeds Rear Their Ugly Heads in Cossette’s First Work for Lawn Care Company Forevergreen

Cossette has launched its first work for Forevergreen, the largest lawn care company in Quebec.  

Faced with a very competitive market, Cossette and Forevergreen decided to stand out from the crowd with an original campaign to carve out a place in the hearts of Quebecers and on the ground.

“With the return of the warmer weather, lawn care once again becomes a priority for many, and Forevergreen’s experts are available throughout Quebec to meet this need. We’re delighted with this first collaboration with Cossette. It perfectly expresses the originality and simplicity we were aiming for to communicate with our target audience,” said Benoît Lamoureux, vice-president, development, at Forevergreen.

“No one likes to find weeds on their lawn, and when they start to rear their ugly heads, we yank them out and they come back in force, which often gives us the impression that they’re mocking us,” added Richard Rochette-Villeneuve, creative director at Cossette.

The campaign will run throughout Quebec on television, the web and social media.