Wed, 14 Oct 2020 15:47:31 GMT
MediaMonks is expanding its offering in fashion and luxury. S4Capital’s content practice adds the experts that are breaking away from Omnicom’s fashion and luxury specialist Wednesday Agency. Liam Osbourne, previously Group Business Director at Wednesday, will be leading MediaMonks’ efforts to help brands in fashion and luxury to push forward in the digital world.
Wednesday Agency was founded in 2003 by fashion moguls Jens Grede and Erik Torstensson, and has been at the forefront of high-end industries, creating memorable fashion moments for Calvin Klein, Fenty Beauty and Moncler. It was acquired by Omnicom’s BBDO in 2016.
Marrying Fashion and Technology
The move of Wednesday’s fashion experts to MediaMonks is a natural one. Previously both agencies have collaborated in the iteration of technology within quintessential fashion campaigns for some of the world’s most exclusive brands.
Liam Osbourne, client partner fashion and luxury at MediaMonks explains: “The fashion industry is at a pivotal moment, and the digitalisation of the industry is more important than ever before. It’s great to combine skills in branding, design and building iconic fashion campaigns with MediaMonks’ arsenal of UX, technology, production capabilities and expertise in virtual events. Together we can supercharge the luxury industry, bring life to the purpose of the brands and elevate consumer experiences - both in the physical and digital world.”
Among others, Liam is joined by executive creative director Alix Pennycuick, head of experience design Ben Lunt and head of strategy Duncan Gowers. Working globally out of its hub in London, the team brings in a vast amount of experience in integrating the fashion and technology industries, having created iconic work for the likes of the British Fashion Council, Belstaff, Woolrich, Bang & Olufsen, OPPO, and Bally.
Victor Knaap, CEO of MediaMonks adds: “We’ve always experienced a strong pull from the fashion and luxury brands, being very interested in our technology and content capabilities. Now with the leadership and team of experts joining from Wednesday Agency, we add their knowledge in branding, design and fashion campaigns to our team.”
On the back of the success MediaMonks expects to expand its fashion and luxury team with more new hires still during this year.