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  • South African Edition Campaign Starring Phillip Schofield Launches Two New Ads

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The comedic ads, part of an ongoing campaign with the TV star, were produced by Mindseye and directed by Andrew Gaynord Campaign Starring Phillip Schofield Launches Two New Ads
The next two ads in the major new campaign for starring much-loved celebrity Phillip Schofield have been released

Created by Brothers and Sisters, ‘Kitten’ and ‘Ultimate Sacrifice’ – two further ads in a series of tongue-in-cheek campaign have been released.

The campaign sees viewers secretly following Schofield as he goes about his daily life, problem-solving and being lovely to everyone he meets.

This is all while obsesses over how great he is in a voice-over and strives to be just like him.

'Kitten' features Phillip Schofield gallantly rescuing a kitten from a tree, with the voice-over stating that whilst will ‘never be as lovely as Phill’. customers did give the brand a 9/10 score on Trust Pilot – ‘so, we’re getting there’; and in ‘Ultimate Sacrifice’, we see Phill having his head shaved to help the Save the Church Roof fund, with the voiceover saying, “If Phill says he’ll do something he’ll do it. Just like, when we say we’ll buy your car we will”.
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Media Agency

Media Agency: MediaCom Manchester

Creative Agency

Agency Production: Kate Banks

Creative Agency: Brothers and Sisters

Executive Creative Director: Will Flack and Aaron Willmer

Photographer: Kent Mathews

Print Producer: Seb Roskell

Senior Account Manager: Nadine Abeledo

Senior Art Director: Robbie Ferrara

Senior Copywriter: Rory Robinson

Typographer: Ricardo Stoco

Post Production / VFX

Post Production Company: ETC. Giles Cheetham/Ryan Knowles

Production Company

Director: Andrew Gaynord

DOP: Jamie Cairney

Producer: Ben Sullivan

Production Company: MindsEye


Sound Design: String and Tins. Will Cohen/Mike Bamford

Voice-over: Tim Key


Editor: Mark Davies

Brothers & Sisters , Tue, 16 Jan 2018 11:51:55 GMT