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WEBTOON Rides Quarantine Baking Trend with Latest Instalment for 'Cursed Princess Club' Series

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Episode two of the online series was shot remotely with Fred & Farid Los Angeles during continued Covid-19 restrictions

WEBTOON Rides Quarantine Baking Trend with Latest Instalment for 'Cursed Princess Club' Series
WEBTOON has joined forces with Fred & Farid Los Angeles to take awareness of the service to new heights within the U.S. In the process of diving into the webcomics, the agency realised WEBTOON’s stories have the power to keep people glued to their screen. And agency members became obsessed (to put it lightly), ultimately inspiring the campaign line, 'Stories to Obsess Over'.


This September, WEBTOON launched the second instalment of its 'Stories to Obsess Over', series, shot remotely with Fred & Farid Los Angeles during continued Safer at Home restrictions. In this episode, the selected title is 'Cursed Princess Club', featuring Kimkio Glenn portraying a modern, empowered take on what it means to be a storybook princess. Creative will be featured across digital and social media introducing new fans to WEBTOON’s diverse platform offering. 


The campaign features celebrities in cinematic films, obsessing over WEBTOON. With the advent of the pandemic and quarantine – causing millions of people to remain at home, and attached to their screens – the campaign line and concept became even more relevant. Wanting to tap into this new norm, the team pivoted in order to capture the actors alone, in the confines of their homes – ultimately yielding a collection of films that are authentic, and reflective of the times.

WEBTOON has become a cultural and global phenomenon, pioneering the distribution and consumption of web-based comics. With an average of 64+ million monthly active users, 16.5+ million of whom read daily, more people consume WEBTOON series than watch most television shows. WEBTOON features a broad and diverse catalog of content from all over the world, including romance, thriller, fantasy, comedy and more. Launched stateside in 2014, WEBTOON has thousands of creator-owned series with episodes updating daily. 

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Client

Client: WEBTOON

Title of ad: 'Quarantine Series

CEO: Ken Kim

Product Management: Eunice Yooni Kim

Head of Content: David Lee

Marketing: Crystal Chan

Agency

Agency: Fred & Farid Los Angeles

Chief Creative Officers: Fred & Farid

Creative Director: Chelsea Steiger

Writer: Hilary Smith

Art Director: Jocelyn Lam

Business Director: Nathan Smith

Account Supervisor: Mariam Salcido

Agency Executive Producer: Amanda Van Caneghem

Agency Integrated Producer: Andy Caramanzana

Business Affairs: Jesse Sinkiewicz

Production

Production Company: Ways & Means

Executive Producers: Lana Kim, Jett Steiger

Head of Production: Lauren Skillen

Director / DP: Kevin Phillips

Producer: Brandon Robinson

Talent: Kimiko Glenn

1st Assistant Director: Chad Nicholson

1st Assistant Camera: Matthew Sanderson

Remote Technical Supervisor: Dan Skinner

Gaffer: Justin Dickson

Production Designer: Megan Fenton

Stylist: Emilie Pereira

Location Sound: Colin Alexander

Script Supervisor: Martha Dame Cary

Covid Compliance Assistant: Christopher Lum

Editor: Sean Leonard

Colour and VFX: Arsenal Creative

Colourist: Derek Hansen

Sound Design: Colin Alexander

Composer: Ali Helnwein

Motion Graphics: Stephen Pagano

Categories: Media and Entertainment, Streaming Services

FRED & FARID, Mon, 14 Sep 2020 15:26:45 GMT