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Wearing a Mask is Tough, But Even Fictional Killers Make it Work in Witty PSA

Creative 112 Add to collection
Chimney's Sam O'Hare and Ogilvy Health encourage New Yorkers to stem the spread of the coronavirus
Wearing a Mask is Tough, But Even Fictional Killers Make it Work in Witty PSA

Chimney Group and Ogilvy Health are sending a critical reminder to New Yorkers to wear a mask to help promote Covid-19 safety amidst the city’s reopening.

The campaign targets younger people in particular, who may feel invincible to Covid-19, taking a uniquely comedic approach to get them to pay attention to this life-saving message.

Tapping into pop culture, the one-minute PSA showcases a less-than-friendly looking protagonist walking around the streets of New York in a hockey mask.

Chimney director Sam O’Hare, in collaboration with Ogilvy Health ECD Toby Trygg and Freelance CD Ace-Henry McEnroe, created the piece.

“This is such an important message” says Sam O’Hare. “Being able to get it across in an unexpected way by playing with character, stereotypes and audience expectations was really fun.” 

"I have to give a huge thanks and shout-out to all the talented people who brought this across the finish line," says Toby. "We are all truly proud of it and think it stands out in the sea of creativity we have all seen during this pandemic."


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Director: Sam O'Hare

OgilvyHealth Executive Creative Director: Toby Trygg

Freelance Creative Director: Ace-Henry McEnroe

Executive Producer: Jake Loonan

Head of Production: Julie Hershan

Head of Post: Nicole Melius

Director of Editorial: Glenn Conte

Colourist: Lez Rudge

Conform: Joel Myers

VFX: Felix Thedeby

Mix/Sound Design: Owen Shearer, Sonic Union

Genres: People

Categories: Health, Corporate, Social and PSAs

Chimney New York, Tue, 07 Jul 2020 14:01:03 GMT