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Wealthsimple's Super Bowl Spot is All About the Mad World of Money

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Former W+K creatives team with Martin de Thurah to launch frantic new ad

Wealthsimple's Super Bowl Spot is All About the Mad World of Money

The new Wealthsimple Super Bowl spot 'Mad World' portrays a young man who is besieged on all sides by conflicting, confusing, and intimidating financial advice. It's a story about money, but it's really a story about the modern world. It’s a feeling that many of us share right now: that feeling of being overwhelmed by information and opinion, feeling like there’s a right thing you should be doing, if only you knew what it was.

Wealthsimple tapped two of the commercials and film world’s top names to deliver the spot’s disorienting, cinematic sweep, including Director Martin de Thurah and Stéphane Fontaine. Visual effects were created by Oscar-winning VFX house, The Mill. The spot also stars Tony Revolori, best known as Lobby Boy from the Grand Budapest Hotel.

The ad was created by Wealthsimple’s in-house creative/marketing team (former creatives at Wieden+Kennedy). A 60-second version of the ad will air during the Super Bowl in Canada as well as in US markets including Austin, Boston and Seattle, where Wealthsimple will be rolling out additional advertising creative, and local activations. The ad was released in Canada earlier this month.

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Music

Sound Design: Brian Emrich

Sound Mix: Zac Fisher

Offline

Editor: Biff Butler

Post Production / VFX

Post Production Company: The Mill

Production Company

Director: Martin de Thurah

DOP: Stéphane Fontaine

Executive Producer: Melissa Culligan

Producer: Michaela Johnson

Production Company: Epoch Films

Client

Advertiser: Wealthsimple

Creative Agency

Art Director: Mike Giepert

Chief Creative Officer: Rudy Adler

Copywriter: Julia Oh, Devin Friedman

Creative Agency: Wealthsimple In-House

Executive Creative Director: Mike Giepert

Producer: Greg Tharp, Hone Productions

Genres: Comedy

Categories: Investment, Finance

lbbonline.com, Tue, 31 Jan 2017 16:39:24 GMT