In the lead up to the 2018 awards show, Creative Circle sits down with Founder and Director at Shrager Creative, Charlie Shrager, to get her take on the relevancy of awards, sponsoring the show and the future of creative talent…
Q> How did Shrager Creative come to be involved with the Creative Circle?
Charlie Shrager> The Creative Circle is an integral part of the British Advertising Industry and Shrager Creative is a strong advocate of supporting the best in the business. Our ideals and beliefs are in sync so it made sense to partner and support the awards along with the creative talent who produce the brilliant work. We are very proud to be associated with the Creative Circle.
Q> Do you think awards shows are still relevant in 2018?
CS> Yes, very much so. Striving towards greatness is a journey and the recognition of your efforts are an inspiring way to keep the hunger and ambition alive as well as building up your profile and career path.
So many creatives I meet are really proud to tell me they’ve got a Creative Circle Award or are hoping to one day pick one up!
Creative Circle demonstrate a perfect balance of categories mirroring the industry and society today.
Q> 2018 marks the official launch of the Creative Circle Foundation. As a creative headhunting agency do you envisage this being a positive move for the future of the industry?
CS> Extremely positive and super exciting. Using the Creative Circle Foundation to help unlock doors for emerging creative talent is extremely important.
As the world of creativity is in constant change we need something to support the dreamers, the thinkers, the makers to express themselves in innovative brave ways. The Foundation is there to do that and nurture a new breed of talent.
Q> There’s been a lot of talk around providing opportunities for people who couldn’t normally afford - and wouldn’t usually come in to contact with - one of the existing advertising courses available in the UK. With the launch of the foundation, do you think it’s time the industry puts forward its money and support?
CS> Our industry could do so much for so many. Investing in the future is paramount to how we’ll stay connected. Every agency could do more to empower individuals no matter their circumstances and invite people to discover the endless possibilities this industry has to offer.
Q> Who would you love to see get involved in the foundation?
CS> Everyone. We now live in a world where we share our most precious and private moments via social media. We all choose to expose ourselves and it would be nice to see more people share their experiences and help others shine.
Q> With profits from this year’s awards as well as 10% of all awards entry fees, and 100% of membership fees going towards supporting the next generation of creatives through the foundation. What would your rallying cry be for increased industry involvement in the foundation?
CS> Tune In People - get involved and cheerlead your tribe. Every agency can afford to buy a membership or donate time and resource.
Tickets for the event are now on sale. You can book online here.
Time: Doors at 6:30pm
Date: Wednesday 2nd May
Dress Code: Don’t fit in
490 Commercial Rd,