“We Got One!”: Ghostbusters Go Contactless In Latest Halifax TV Ad
1984 cult classic Ghostbusters is the setting for adam&eve DDB's latest Halifax ad which seamlessly blends old and new footage to make a refreshing stand-out piece
Halifax has today unveiled its latest TV advertising campaign, set in the 1984 New York city streets – home of cult classic movie Ghostbusters.
Created by adam&eveDBB, the advert sees the return of Halifax colleague Greg as he delivers new contactless Visa debit cards to the Ghostbusters and gets swept up in some ghostly goings on along the way.
For the second time in this series featuring famous fictional characters, the advert uses original film footage, with Greg (actor David Rees Talbot) filmed in a London TV studio and then painstakingly superimposed during post-production.
The TV ad will be first broadcast on Sunday 12th August on Channel 4 during the season finale of the Handmaid’s Tale. Characters from the Ghostbusters film will also feature alongside Greg in a national campaign across branches, outdoor, radio, press and social media, as well as online advertising to help promote Visa contactless usage.
Russell Galley, Managing Director, Halifax said: “Our down to earth colleagues are always looking for ways to make banking as straightforward as possible and our customers’ lives easier. We want customers to have a choice of how they manage their finances, that’s why we’ve teamed up with Visa to demonstrate just how easy it is to go contactless when paying for things under £30.”
Catherine Kehoe, Managing Director, Brands and Marketing, LBG, added: “Following the success of our Wizard of Oz commercial, we are once again delving into the world of film classics - this time the iconic 1984 ‘hit’ Ghostbusters. As a straightforward bank, we keep things simple, so seeing Greg show Dan Ackroyd and Harold Ramis just how easy it is for our current account customers to pay with Visa contactless works perfectly!
view more - Creative
Creative Agency: Adam&Eve DDB
Managing Partner: Mike Stern
Planners: David Golding, Henry Kozak, John Blight
Account Management: Account manager
Typographer: Olly Watts
Group Executive Creative Director: Ben Tollett
Agency Producer: Jimena Seoane
Production Company: Another Film Company
Talent: Film IP, Talent & Music Clearance
Production Designer: Olly Williams
Producer: Simon Monhemius
Director of Photography: Ray Coates
Media Agency: Greenhouse GroupM
Media Planner: Dan Renirie, Divine Noelie, James Beesley
Audio Post Production: 750mph Engineer
Edit Company: Stitch Editing
Editor: Leo King
Advertiser: Halifax UK
Production Manager: Harriet Staples
Senior Marketing Manager: Jen Jordan (senior marketing manager), Halifax
CEO: Mat Goff
Chief Creative Officer: Richard Brim
Post Production / VFX
Post Production Company: The Mill
Colourist: David Ludlam
Compositor: Ed Poulson
Creative Director: Andrew Wood (Barnsley)
Lead Compositor: Andrew Wood (Barnsley)
Executive Producer: Alex Fitzgerald
Genres: Comedy, Visual VFX
Categories: Banking, Financeadam&eveDDB, Tue, 14 Aug 2018 14:02:12 GMT