Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

“We Got One!”: Ghostbusters Go Contactless In Latest Halifax TV Ad

Creative 2.5k Add to collection

1984 cult classic Ghostbusters is the setting for adam&eve DDB's latest Halifax ad which seamlessly blends old and new footage to make a refreshing stand-out piece

 “We Got One!”: Ghostbusters Go Contactless In Latest Halifax TV Ad
Halifax has today unveiled its latest TV advertising campaign, set in the 1984 New York city streets – home of cult classic movie Ghostbusters. 

Created by adam&eveDBB, the advert sees the return of Halifax colleague Greg as he delivers new contactless Visa debit cards to the Ghostbusters and gets swept up in some ghostly goings on along the way. 

For the second time in this series featuring famous fictional characters, the advert uses original film footage, with Greg (actor David Rees Talbot) filmed in a London TV studio and then painstakingly superimposed during post-production.

The TV ad will be first broadcast on Sunday 12th August on Channel 4 during the season finale of the Handmaid’s Tale. Characters from the Ghostbusters film will also feature alongside Greg in a national campaign across branches, outdoor, radio, press and social media, as well as online advertising to help promote Visa contactless usage. 

Russell Galley, Managing Director, Halifax said: “Our down to earth colleagues are always looking for ways to make banking as straightforward as possible and our customers’ lives easier. We want customers to have a choice of how they manage their finances, that’s why we’ve teamed up with Visa to demonstrate just how easy it is to go contactless when paying for things under £30.”

Catherine Kehoe, Managing Director, Brands and Marketing, LBG, added: “Following the success of our Wizard of Oz commercial, we are once again delving into the world of film classics - this time the iconic 1984 ‘hit’ Ghostbusters. As a straightforward bank, we keep things simple, so seeing Greg show Dan Ackroyd and Harold Ramis just how easy it is for our current account customers to pay with Visa contactless works perfectly!

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: Adam&Eve DDB

Managing Partner: Mike Stern

Planners: David Golding, Henry Kozak, John Blight

Account Management: Account manager

Typographer: Olly Watts

Group Executive Creative Director: Ben Tollett

Agency Producer: Jimena Seoane

Production Company

Production Company: Another Film Company

Talent: Film IP, Talent & Music Clearance

Production Designer: Olly Williams

Producer: Simon Monhemius

Animation

Director of Photography: Ray Coates

Media Agency

Media Agency: Greenhouse GroupM

Media Planner: Dan Renirie, Divine Noelie, James Beesley

Music

Audio Post Production: 750mph Engineer

Offline

Edit Company: Stitch Editing

Editor: Leo King

Client

Advertiser: Halifax UK

Production Manager: Harriet Staples

Senior Marketing Manager: Jen Jordan (senior marketing manager), Halifax

CEO: Mat Goff

Chief Creative Officer: Richard Brim

Post Production / VFX

Post Production Company: The Mill

Colourist: David Ludlam

Compositor: Ed Poulson

Creative Director: Andrew Wood (Barnsley)

Lead Compositor: Andrew Wood (Barnsley)

Executive Producer: Alex Fitzgerald

Genres: Comedy, Visual VFX

Categories: Banking, Finance

adam&eveDDB, Tue, 14 Aug 2018 14:02:12 GMT