We Can Only Hope to Be as Happy as the Dog Enjoying the Wind in Budweiser's Super Bowl Ad

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Budweiser’s Big Game ad from DAVID delivers a wind-powered message this year as it powers the host city of Atlanta with clean electricity for Super Bowl week
We Can Only Hope to Be as Happy as the Dog Enjoying the Wind in Budweiser's Super Bowl Ad
Today, Budweiser released its Super Bowl LIII commercial, bringing its long-term commitment to renewable electricity to the biggest stage of the year. Last year, Budweiser announced its commitment to be brewed with 100% Renewable Electricity from Wind Power*, and to celebrate, the King of Beers will showcase this commitment in a commercial titled, "Wind Never Felt Better," featuring the iconic Budweiser Clydesdales alongside wind turbines, all set to the soundtrack of music legend Bob Dylan's "Blowin' in the Wind."

"Super Bowl is one of the most exciting times of the year for our team, and people all over the country. Those who wait for the best commercials all year expect Budweiser to show up big, and we felt there was no better way to show up this year than to talk about our commitment to Renewable Electricity," said Ricardo Marques, VP of Marketing Core & Value brands at Anheuser-Busch. "We are proud to be the first Anheuser-Busch brand and the first major beer brand to be brewed with 100% renewable electricity from wind power and hopefully we can use this moment to inspire others in our pursuit for a more sustainable future."

To further emphasise the importance of Budweiser's commitment, the company is donating clean electricity to Atlanta to power the city the week of Super Bowl. Atlanta is a city that has set remarkably high sustainability goals for itself – and by donating this electricity, Bud is offsetting 100% of the electricity used to power Super Bowl week with clean, renewable electricity.

Atlanta is the largest city in the South to make the pledge to clean energy and develop a blueprint showing how to get there. As Atlanta hosts its first Super Bowl since 2000, Budweiser's donation aligns with the city's goal of reducing the environmental impact of the Super Bowl and creating a lasting legacy.

The program also builds on Anheuser-Busch's ambitious 2025 Sustainability Goals, which guide the brewer's industry-leading sustainability efforts in the U.S.

"As a member of RE100, Anheuser-Busch is committed to sourcing 100 percent renewable electricity. We are thrilled the company is spotlighting this to its consumers during the Super Bowl," said Amy Davidsen, executive director – North America, The Climate Group. "It's exciting to see Budweiser partner with Atlanta to power the city with renewables, too. By working together to drive down emissions, businesses and local governments can accelerate the clean energy transition around the world."

To continue doing its part with people all across the country, Budweiser wants to inspire communities to adopt the use of clean electricity in their homes. With the help of Drift, a leader in the clean electricity space, the two brands are making it easier than ever for people to upgrade their own homes and opt for green electricity sources. Beginning today, through Sunday, February 7th, Budweiser and Drift will offer one month's free trial of a green plan to consumers who sign up as a thank you for making the switch.

Fans can watch "Wind Never Felt Better" on Budweiser's YouTube page and follow the brand on Twitter, Instagram and Facebook. To make the switch to clean electricity, visit joindrift.com/Budweiser.

The creative for Budweiser's commercial is led by DAVID the agency, out of Miami.

To learn more about Anheuser-Busch's sustainability efforts and commitment to renewable electricity, visit https://www.anheuser-busch.com/betterworld.html.
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Client

Advertiser: Budweiser

Post Production / VFX

Post Production Company: Time Based Arts

VFX Supervisor: Sheldon Gardner

Flame Artists: Ollie Ramsey

Colourist: Simone Grattarola

Producer: Jo Gutteridge

2D Lead: Sheldon Gardner

Nuke: Manuel Perez, Bernardo Varela, Linda Cieniawska, Will Robinson

3D Lead: Mike Battcock

CG: Federico Guzzardo, Dave Loh, Fabrice Le Nezet, Sam Osborne

Executive Producer: Tom Johnson

Sound

Sound Company: Heard City

Sound Engineer: Eric Warzecha

Producer: Andi Lewis

Creative Agency

Creative Agency: DAVID the Agency

Chief Creative Officer: Ignacio Ferioli Joaquin Cubria

Executive Creative Director: Ricardo Casal, Juan Javier Peña Plaza

Copywriter: Alexander Allen, Nellie Santee

Art Director: Andy Tamayo

Producer: Renata Neumann

Planner: Anastasia Lara

Associate Creative Director: Jean Zamprogno, Fernando Pellizzaro

Head of Global Production: Veronica Beach

Associate Producer: Marina Rodrigues

Senior Business Affairs Manager: Barbara Karalis

Director of Strategy: Jon Carlaw

Senior Planner: Matias Candia

Managing Director: Paulo Fogaça (Global COO)

Deputy Head of Account Management: Carmen Rodriguez

Account Director: Gabriella Fabbro

Account Supervisor: Monique Beauchamp Estrella

Senior Account Executive: Margarita Peña

Project Manager: Cristina Cornejo Ayala

Production Company

Production Company: SMUGGLER

Director: Adam Berg

Executive Producer: Patrick Milling-Smith, Brian Carmody, Drew Santarsiero

Producer: Alexandra Lisee

DOP: Joost Van Gelder

Chief Operating Officer: Andrew Colón

Music

Music : “Blowin’ In The Wind” Performed by Bob Dylan

Licensing : Mayflower Entertainment

Partner: Ryan Schinman

Music Director: Danny Simon

Offline

Edit Company: Cosmo Street/ Trim Editorial

Editor: Paul Hardcastle

Edit Assistant: Andrew Corrales

Producer: Tina Evanow

Head of Production: Marie Mangahas

Executive Producer: Yvette Cobarrubias-Sears

Genres: Music & Sound Design, Scenic

Categories: Beers, Alcoholic Beverages

Time Based Arts, 1 year ago