Global social media agency We Are Social (www.wearesocial.com) has filled a pair of important new roles within its fast-growing New York office.
Nick Fuller joins the agency as marketing director, a new position in the NY office where he will oversee marketing and business development efforts, contribute to its thought leadership and provide strategic insights for new and existing clients. Fuller previously spent three years as senior director of marketing at social media agency MRY, part of Publicis, and served in business development positions at WPP Group research firm Millward Brown, Omnicom’s Wolff Olins, and independent agencies Vision Creative Group and Tipping Sprung.
“Unlike most independent social media agencies, We Are Social has a broad global footprint and effectively serves global brands through eight offices around the world,” said Fuller. “Our goal is to grow the agency’s business in North America, and play a substantial role in the expansion of global client programs.”
To manage the fast growth of its dedicated analytics department, the New York office also added Peter Fontana as research and insight director. He is a transfer from the agency’s London office, where in a little over a year he helped the department grow from three to 13 people. Fontana’s prior experience includes three years as senior customer and data strategist at IPG’s Deutsch, NY, and a similar role at Arnold Worldwide, part of Havas, in Boston while completing his Master’s degree in integrated marketing communications at Emerson College. He began his career at Edison Media Research, Somerville, NJ, where he served as manager of research.
“These are key roles that enable us to provide greater value to clients and grow our business,” said Leila Thabet, managing director, We Are Social US. “Nick has a proven record of helping drive rapid agency growth, and Peter played an important part in enhancing our research offering in the UK. I look forward to both of them replicating those accomplishments at We Are Social in New York.”