Creative agency We Are Royale
(Royale) has added Heidi Netzley as Director of Business Development. Netzley will be responsible for driving the agency’s growth; in particular, helping to evolve its business development process, nurturing existing client relationships, and cultivating its direct-to-brand vertical.
“Heidi's enthusiasm for our industry, combined with her entertainment and network experience, makes her perfect for this company, especially as brand and entertainment clients increasingly look to us for more than creative solutions; they want a 360 strategic partner to engage consumers,” says Jayson Whitmore, We Are Royale Partner/Executive Creative Director. “Ultimately, we’re not out to sell, we’re out to help, and with Heidi's knowledgeable and balanced perspective, she'll be a champion for We Are Royale and our clients.”
“We Are Royale represents the benchmark for excellence in our industry, as it consistently delivers on the creative without compromise,” adds Netzley. “I’m excited for the opportunity to work closely with the partners to build on the foundation of this great company.”
Netzley understands first-hand the delicate balance in a client/creative partner relationship, having had experience on both sides of the table. She launched her career at Disney/ABC Television Group within the entertainment marketing division. During her seven-year tenure, she held various roles ranging from Marketing Specialist to Manager of Creative Services, where she helped manage the brand across multi-platform marketing campaigns for all of ABC’s primetime properties.
Most recently, Netzley was Director of New Business at Digital Kitchen, where she not only expanded and diversified the company’s client base, but also led projects like a digital documentary series for Topgolf, and show launch campaigns for CBS and E! Network. Prior to that, she was Business Development Manager at Troika, where she oversaw brand development initiatives and broadcast network rebrands for the agency’s network clients, including ABC, AwesomenessTV, Audience Network, and Sundance Cinemas.
“With its roots in visual storytelling combined with stunning visual design and extensive technical capabilities, We Are Royale is primed for a bigger role in today's content marketing landscape, as brands like Apple Music, Lyft, Carnival Corp., and Adidas are leveraging content to engage the audience,” says Netzley. “With our end-to-end content creation capabilities, we can be both a strategic and creative partner to other types of brands, and I look forward to helping make that happen.”
On a personal level, Netzley is an avid outdoors person, who loves to backpack, expand her survival skills, and venture to the Mt. Everest Base Camp in Nepal. When she’s not training for the 2018 LA Marathon, she’s busy fundraising for causes close to her heart, including the Leukemia & Lymphoma Society, for which she was nominated as the organization’s 2016 Woman of the Year. She currently sits on the Society’s leadership committee.