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We Are Royale Unleashes League of Legends’ Latest Champion in Animated Reveal Film

16/08/2023
Branding and Marketing Agency
Los Angeles, United States
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Studio teamed up with Riot Games to reveal Naafiri using several animation techniques

Creative production company We Are Royale (WAR) recently partnered with Riot Games to create a cinematic trailer announcing the release of Naafiri, the latest playable champion in its massively popular video game League of Legends.

Naafiri’s ability to inhabit multiple mortal bodies forms the crux of the two-minute animation, which showcases the champion’s multifaceted origin story and transformation. WAR used several animation techniques including 3D, cel, 2.5D, and even machine learning to give each stage of her transformation a unique visual style.

WAR ECD Loren Judah comments: “Riot was very open to our point of view and approach to the creation of this introduction spot, which is something they do every time a new playable character is added to the game. Their brief was absolutely bursting with references and intriguing ideas. At WAR, we focused on honing a narrative approach that would bring everything together cohesively.”

“The story explores the physical and metaphysical transformation of Naafiri. In League lore, she was a Darkin assassin who became entombed in a dagger. Eons later, she is discovered in the Shuriman desert by a lone explorer. This sets off a series of events that will ultimately lead to her inhabiting not one single entity but an entire pack of Dune Hounds. We take the audience through that abstract idea of the mind splitting to control the many and revealing the character's final form back at the spot that started it all.”

“Our animation team brought different skill sets and styles to the Naafiri project. This all results in a very painterly, brush-stroked, and detailed style. That unique visual approach was applied to the whole spot, where essentially we start with a base 3D model and then we animate over the top of that.

“The collaborative thought process and detailed artistry involved in this project are exactly what we love doing at WAR. We’re really proud of the final film.”

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