Takeaway.com, continental Europe’s leading online food delivery marketplace, has appointed Amsterdam based independent Ideas Company, WE ARE Pi, as its global agency of record, after a competitive pitch.
The move comes as the fast growing online delivery brand ramps up global marketing efforts to support international expansion. Takeaway.com is working with WE ARE Pi to develop a new communications strategy and execute global campaigns to attract new consumers to the online delivery marketplace.
Takeaway.com chief marketing director, Maurine Alma says: "Takeaway.com is undergoing rapid growth and in WE ARE Pi we found an international creative agency partner that matches our ambitions. In the end we picked WE ARE Pi for their ability to show big strategic vision, sharp execution and bring us along on the journey with a collaborative modern way of working.
WE ARE Pi founder and CEO, Alex Bennett-Grant says: "WE ARE Pi are very excited about the opportunity to help build a market leading brand at the cutting edge of the food delivery sector."
Takeaway.com is the leading online food delivery marketplace in continental Europe and Israel. The company is focused on connecting consumers and restaurants through its platform. With nearly 50,000 connected restaurants, Takeaway.com offers consumers a wide variety of food choice. Takeaway.com mainly collaborates with delivery restaurants. In addition, Takeaway.com also provides restaurant delivery services in 89 cities in ten countries for restaurants that do not deliver themselves.
Founded in 2000, Takeaway.com has rapidly grown to become the leading online food delivery marketplace of Continental Europe with operations in the Netherlands, Germany, Belgium, Poland, Austria, Israel, Switzerland, Luxembourg, Portugal, Bulgaria, and Romania. In the twelve months ended 30 June 2019, Takeaway.com processed more than 123 million orders from 16.7 million unique consumers. With approximately 4,500 employees, Takeaway.com processed orders worth €2.3 billion and generated revenue of nearly €315 million in the twelve months ended 30 June 2019. The company is listed on Euronext Amsterdam.