We Are Pi Introduces 'Wrangler vs. Wrongler' in Teaser Campaign

Ahead of launching an innovative new brand platform, Wrangler Europe teases it’s new approach with social and OOH campaign, ‘Wrangler Vs Wrongler’, from Amsterdam based Ideas Company, WE ARE Pi.

With ‘Wrangler vs Wrongler’ the iconic denim brand aims to motivate people on how to lead a better life by giving customers a lifestyle choice, the Wrangler way, to extract the most out of your day to day.

Ilaria Pasquinelli, Brand Marketing lead at Wrangler Europe says, “With this campaign we want to inspire our long time fans and new consumers to live the Wrangler way. It’s a celebration of life and the brand’s soul”.

Rick Chant, Creative Director at WE ARE Pi says “The evil twin, Wrongler reminds us all to live Wrangler”.

After winning the Wrangler Europe business in a competitive pitch in 2014, this is the first campaign from WE ARE Pi, that will run across Social Media and OOH across Europe. The Integrated European brand platform, Wrangler Born Ready, launches at the end of September.