Creative marketing agency, ‘we are experience’ (formerly we are:london), reveals the insight behind the Get Ahead of the Games website (http://www.getaheadofthegames.com/
), part of the Olympic platform from Transport for London (TfL).
In bringing the platform to fruition, ‘we are experience’ led the UX design and interaction design. The rostered agency then worked collaboratively with Detica on the technical build and to realise the visual design.
The challenge facing the London transport network during the Olympic and Paralympic Games means that people may need to adapt their travel plans in order to avoid certain travel hotspots.
In order to help both individuals and businesses avoid unnecessary delays, the website provides users with top tips across the various transport networks. Throughout the Games users will be able to pre-empt travel disruptions and find a travel alternative.
So that the website addressed real concerns, ‘we are experience’ invited users from across the travel spectrum for an online test run. By bringing together tube commuters, car commuters, train-to-tube commuters, commuters travelling from outside of London and the regional traveller, ‘we are experience’ built a clear picture of users’ needs.
Chris Averill, Founder and Managing Director of we are experience, says: “TfL engaged us in a very collaborative way. Throughout the design process, we worked closely with TfL to develop a tool which will provide people with all the information necessary to get around London in the most efficient way possible.” He continues, “Our focus was on developing a website that is easy to use and visually effective in providing the relevant information so that everyone is prepared for travelling during the Olympics.”