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'We Are Dub Nation' by Golden State Warriors Launches from GSP

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Amir Farhang directed the campaign for Goodby Silverstein & Partners

'We Are Dub Nation' by Golden State Warriors Launches from GSP

Goodby Silverstein & Partners launch a new TV spot for the Golden State Warriors, as part of their recently launched ‘We Are Dub Nation’ campaign. Along with the anthem spot, the campaign from GS&P includes more tv spots, radio commercials, in-stadium branding, and social ads.

“There’s so much love for the Dubs from all over the Bay Area. This spot shows that the love is mutual,” said Amanda Chin, VP of brand marketing for the Golden State Warriors. “Our fanbase is widespread. The team doesn’t represent a city, they play for the entire Bay area and beyond. GS&P did a great job of bringing that idea to life."

“We wanted to connect with the Warriors fans on a deeper level, by celebrating where they come from,” said Anthony O’Neill, associate creative director at GS&P. “It’s a celebration of the real bay area. There’s beauty in the bay that you won’t find on a postcard. The places that people who grew up here know and love."

GSP’s campaign builds on a five-year relationship with the Warriors. During the 2018-19 NBA season, the agency collaborated with the Warriors and commemorated the team’s last regular-season game in Oracle Arena by ‘retiring’ the number 47. A banner celebrates the 47 historic seasons the Warriors played in Oakland, California, and hangs in the rafters of the new Warriors home at Chase Center.

In addition to the Warriors, GS&P works for BMW, Pepsi, Doritos, Cheetos, Liberty Mutual Insurance and Comcast.

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Ad Agency: Goodby Silverstein & Partners

Client: Golden State Warriors

Title of Creative Work: Runner TV

Live Date: November 18, 2019

Golden State Warriors

Senior Vice President, Marketing and Digital: Jennifer Millet

Senior Vice President, Communications: Raymond Ridder

Vice President, Brand Marketing: Amanda Chin

Director, Marketing Operations: Kimberly Trinidad

Marketing Manager: Kendra Miller

Executive Producer: Paul Hawkins

Creative

Co-Chairman: Jeff Goodby and Rich Silverstein

Chief Creative Officer: Margaret Johnson

Director of Innovation/Creative Director: Adam Reeves

Associate Creative Director/Copywriter: Rony Castor

Associate Creative Director/Art Director: Anthony O’Neill

Senior Designer: Lorenz Ortiz

Production

Director of Broadcast Production: Leila Gage

Director of Film & Music Curation: Tod Puckett

Assistant Producer: Olaitan Oladipo

Account Services

Managing Partner: Brian McPherson

Account Director: Clark Gieseke

Account Manager: Ashley Wurzel

Assistant Account Manager: Hannah Hadley

Strategist

Director of Communications: Meredith Vellines

Brand Strategist: Briana Patrick

Business Affairs

Director of Business Affairs: Kristian Evanculla

Production Company

Company name: Hungry Man Productions

Director: Amir Farhang

Director of Photography: Ray Huang

Executive Producer: Caleb Dewart

Line Producer: Ben Gilovitz

Editorial

Company name: Elevel

Editor: Dave Becker

Assistant Editor: Steven Castro

Executive Producer: Luke Dillon

Director of Elevel: Michael Damiani

Mix

Company name: Elevel

Audio Engineer: Nic Dematteo / Jody Scott

Executive Producer: Luke Dillon

Director of Elevel: Michael Damiani

Music Supervision

Company name: Songs for Film & TV

Chief Creative Director, David Fisher
Music Track
‘I’m On My Way – Remix’ by Kansas City Gospel Singers remixed by Eslev
Sound Design

Company name: Elevel

Audio Engineer: Nic Dematteo / Jody Scott

Colour

Company name: The Mill

Colourist: Adam Scott

Finishing/VFX Production

Company name: Elevel

Artists: Ty Bardi / Chad Ford

Genres: People

Categories: Sports and Leisure, Sports clubs

Goodby Silverstein & Partners, Mon, 25 Nov 2019 10:09:29 GMT