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We Are All Watching: LeBron



Goodby, Silverstein & Partners' first spot for the NBA Playoffs

We Are All Watching: LeBron


In the NBA postseason, the stakes are higher, the level of play intensifies and fan excitement reaches a fever pitch. There is no more important moment than “now” in the NBA Playoffs.
In this first spot for the NBA Playoffs Goodby, Silverstein & Partners introduce “Now is BIG.”
“Now is Big” will follow the ripple effect that key NBA moments of games have on fans around the world by seeing how they react to greatness happening.
This spot, “We are all watching,” shows one of LeBron James’ most heralded playoff performances in game 7 against the Celtics in the 2012 Eastern Conference Finals. With time running out, LeBron James makes an incredible steal, and fans from all corners of the globe remain glued to their screens. James and Wade then partner up for an incredible alley-oop, leaving fans mesmerized by what they’ve seen.   
AGENCY: Goodby, Silverstein & Partners
Executive Creative Director: Jeff Goodby 
Creative Director: Nick Klinkert
Creative Director: Adam Reeves
Copywriter: Nick Morrissey
Art Director: Tim Green
Producer: Benton Roman
Executive Producer:  Tod Puckett
Director of Broadcast Production: Cindy Fluitt
Account Director: Jason Bedecarre
Account Manager: Janice McManemy
Account Manager: Heather Morba
Senior Business Affairs Manager: Julie Petruzzo
Director: Christopher Riggert
Managing Director: Shawn Lacy
Executive Producer:  Holly Vega
Head of Production:  Rachel Glaub
Line Producer:  Rick Jarjoura
Director of Photography:  Tim Hudson
Production Designer:  Seba Serra
EDITORIAL: Spot Welders
Editor: Brad Waskewich
Assistant Editor: Kai Yu
Executive Producer: Joanne Ferraro
Producer: Ellen Lavery
VFX Supervisor: Ben Walsh
Executive Producer: Stephanie Gilgar
Producer: Pip Malone
Co-ordinator: Zack Whitley
Lead Flame: Matt Trivan
Flame: Mike Plescia
Paint: Pam Gonzales
Roto: Scott Crafford, Daniel Linger
MIX: Lime
Sound Engineer: Rohan Young
Executive Producer: Jessica Locke
MUSIC: Human
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