Goodby, Silverstein & Partners' first spot for the NBA Playoffs
In the NBA postseason, the stakes are higher, the level of play intensifies and fan excitement reaches a fever pitch. There is no more important moment than “now” in the NBA Playoffs.
In this first spot for the NBA Playoffs Goodby, Silverstein & Partners introduce “Now is BIG.”
“Now is Big” will follow the ripple effect that key NBA moments of games have on fans around the world by seeing how they react to greatness happening.
This spot, “We are all watching,” shows one of LeBron James’ most heralded playoff performances in game 7 against the Celtics in the 2012 Eastern Conference Finals. With time running out, LeBron James makes an incredible steal, and fans from all corners of the globe remain glued to their screens. James and Wade then partner up for an incredible alley-oop, leaving fans mesmerized by what they’ve seen.