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Creative in association withGear Seven
Group745

WCRS Raise Awareness Of UK Government's 'Employment Allowance' Initiative

07/04/2014
Production Company
London, UK
34
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Coins spill away in spot directed by Outsider's Henry Littlechild

WCRS has created the first instalment in a campaign to raise awareness for the Government’s ‘Employment Allowance’ initiative, which launches on April 6th. The campaign is designed to get eligible employers to opt in to a £2,000 tax cut on their National Insurance contributions. This flagship policy is specifically designed to remove barriers to growth for small businesses and help the UK succeed in the global race.



The campaign is set to roll out across TV, radio, digital and press throughout April.


 Credits

 

Client: HMRC

Agency: WCRS

Creative Director: Ben Long

Creatives: Ben Brazier & Johnny Ruthven

Agency Producer: Jack Bayley

Account Handling: Kevin Smith

Planning: Liz Baines

Media planning: Phd

Media buying: M4C

Production Company: Outsider

Director: Henry Littlechild

Producer: Tex Travi

DOP: Alex Barber

Editor: Matt Chodan @ Assembly Rooms

Post-Production: Finish

Audio: Grand Central