Mon, 02 Mar 2015 17:22:44 GMT
Notonthehighstreet.com, the UK’s largest curated online marketplace, launched its 2015 Mother’s Day marketing campaign this week, built around the challenge we’ll all face on Sunday, March 15th – where do you even start when trying to surprise the woman who has perception & intuity down to a tee – our Mums?
The campaign includes TV, press, radio and digital activity and is intended to get kids (of all ages!) to look for the less ordinary, more thoughtful gifts to surprise mum this year.The TV ad, which will run across ITV, Channel 4 and a range of digital channels and includes 30’s and 10’s & the 30” radio ad have been created by WCRS.
The ad tells the story through the eyes of a daughter who thinks her mum has special powers, because no matter what situation arises, mum has it covered: A handkerchief is always on hand before a sneeze or sniffle and the family heirlooms are moved just before play time tumbles. The little girl and her brother are daunted at the prospect of surprising someone who is always ten steps ahead; however a visit to notonthehighstreet.com allows them to write a personalised hidden message in a leather clutch purse and give their mum the ultimate surprise on Mother’s Day morning.
The cross-channel campaign will seek to remind consumers nationwide that when it comes to thoughtful, unique and less ordinary gifts for your mum, notonthehighstreet.com is the go-to destination.
Ben Carter, notonthehighstreet.com Marketing Director, comments: ‘Mother’s Day is a really important gifting occasion for us as a business- our campaign reminds the British public that they don’t need to go down the route of your normal Mother’s Day and instead can give an extraordinary gift to reflect how extraordinary their Mums are.’
Emma Marsland, WCRS Managing Partner, comments: “We wanted to depict those halcyon days when kids think their mummies are total superheroes and can do no wrong. notonthehighstreet.com is the only place to go for the perfect present for these supreme beings.”view more - Creative
Media Agency: M2M
Creative Agency: WCRS
Planner: Alicia Gaworska
Producer: Alex Honnor
Creatives: Katy Hopkins, Steve Hawthorne
Post Production Company: Hani AlYousif @ Filament
Director: Kevin Thomas
Producer: Alicia Farren
Production Company: Thomas + Thomas
Audio Post Production: Will Cohen @ String and Tins
Editor: Scot Crane @ The Quarry
Categories: Online retailers, Retail and RestaurantsEngine, Mon, 02 Mar 2015 17:22:44 GMT