Wed, 09 Jul 2014 15:49:02 GMT
On June 7th 2014 120 cyclists from the world of TV and media, rode into Paris in a magnificent Peleton. They were part of the Duchenne Dash – an annual 24-hour London to Paris charity cycle ride, in aid of the Duchenne Children’s Trust. The trust funds medical research and clinical trials for treatments for the fatal muscle wasting disease, Duchenne Muscular Dystrophy.
Among the riders were newsreaders, media and advertising executives, a bank and photographer, Kuba Wieczorek.
Channel 4, ITN, ITV and Sky News all set aside their rivalries for 24 hours – Google riding with Twitter, comedians with TV bosses and spin doctors with journalists. Santander were also heavily involved with 11 riders making up their ‘Team Banco’, and further supporting the charity by funding the photography of Kuba Wieczorek.
After leaving WCRS in 2003, Kuba Wieczorek went on to carve out a successful photography career shooting fashion and advertising campaigns, including photographing the 'superhumans' for channel 4's paralympic campaign.
On 11th July his exhibition of 24 prints from The Duchenne Dash will go on sale at WCRS and Engine’s offices in a photography exhibition funded by Santander. All proceeds will be donated to the Duchenne Children’s Trust.
The 24 images on exhibition are all Giclee prints, printed on fibre based fine-art paper. The images were all hand-toned by the retouchers, 'Shoemakers Elves'.
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Categories: Corporate, Social and PSAs, CharityHouse 337, Wed, 09 Jul 2014 15:49:02 GMT