senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

WCRS' High Horsepower Betfair Spot Features Unconventional Racers

17/02/2015
Advertising Agency
London, UK
295
Share
Papaya's Brent Bonacorso shoots spot to coincide with The Cheltenham Festival

Today, Betfair – one of the world's largest online sports betting operators – launches a new campaign for their horseracing offering to coincide with the run up to The Cheltenham Festival. 

Created by WCRS, the integrated campaign spans TV, digital and press and continues to build on Betfair’s brand idea “This is Play” and its deliberate move away from industry stereotypes. 

The campaign dramatises how simple it is to bet using Betfair, which is brought to life through the introduction of a catchy mnemonic ‘Tap Tap Boom’, around which the creative centres. 

The 30 second TV commercial was directed by Brent Bonacorso at Papaya and will be further supported by offer spots.


Mark Ody, Brand Director, Betfair, said: “People believe betting is exciting; and that betting with Betfair is even more exciting. Our new suite of ads brings this to life in a highly distinctive, enjoyable and engaging way. This really is play as it should be.”

Leon Jaume, Executive Creative Director at WCRS said: “In the Betfair world of ping pong playing cephalopods and eccentric bars we still love to see horses racing against each other – particularly if they are driving rally cars. This really is play.”

Brand
Agency / Creative
Media
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
Work from House 337
Domestic Abuse Fire Safety
Women's Aid
12/11/2024
20
0
Domestic Abuse Car Safety
Women's Aid
12/11/2024
19
0
Open Academy
Santander
07/10/2024
26
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0